Australia’s beloved home and lifestyle brand, Anko, has officially opened its doors today at Glorietta 2, Makati City, marking its highly anticipated entry into the Philippine market. Known for its on-trend designs and value-driven home products, Anko aims to offer Filipino shoppers an exciting shopping experience filled with a thoughtfully curated range of homewares, storage solutions, bedding, beauty products, fitness gear, pet essentials, and more—all under one roof.
Anko’s foray into the Philippines is a significant move for the brand, which has already made a strong impact in Australia and New Zealand. At the store opening, Anko representatives gathered for a ceremonial ribbon-cutting, which included Kmart Group Managing Director Ian Bailey, Anko Global CEO Arjun Puri, Anko Philippines Country Manager Rachel Turner, Ayala Land, Inc. Senior Vice President for Leasing and Hospitality Mariana Zobel de Ayala, and Ayala Malls COO Paul Birkett. All expressed their excitement for the brand’s expansion into the local market.
“Our formula for Anko’s success has always been straightforward – deliver consistent product quality, offer exceptional value compared to competitors, and focus on everyday household essentials that truly make a difference,” says Bailey. “As we introduce Anko to the Philippines, we’re dedicated to bringing Filipino families the same reliable quality and affordability that have made Anko a much-loved brand in the ANZ region.”
Puri also shared, “We are delighted to introduce Anko to the Philippines, a country that shares Australia’s deep appreciation for family and home. Anko’s expansion reflects this shared value, bringing affordable, quality products to enhance everyday living. We look forward to Anko becoming a meaningful part of Filipino homes, where family moments are treasured.”
“The Philippines is a natural choice for Anko,” shares Turner. “It’s a vibrant market where people truly resonate with our products, and the culture here, like back home, places a strong emphasis on family. With over a hundred million people in the Philippines compared to our home market of 30 million, where we sell over a billion units annually, we see immense potential. It’s an exciting opportunity to bring Anko’s value and quality to even more homes.”
Rachel Turner, Anko Philippines Country Manager, explained why the Philippines was a logical next step for Anko’s expansion. “The Philippines is a vibrant market where people truly resonate with our products, and the culture here, like back home, places a strong emphasis on family,” she said. Turner also pointed out the country’s potential, noting that the Philippines has a population of over 100 million people, compared to Anko’s home market of 30 million in Australia. This provides an exciting opportunity for Anko to introduce its products to a much larger audience.
Anko’s Unique Product Offering
Anko prides itself on staying ahead of global trends with a design team that travels the world to gather inspiration. By designing its own products and working directly with manufacturers, Anko is able to eliminate typical retail markups. This approach allows the brand to offer high-quality products at prices that make sense for customers. As a result, shoppers don’t have to compromise on style, functionality, or quality to create a home they love.
Anko’s model of offering everyday household essentials at affordable prices has made it a favorite in the Australian and New Zealand markets. Now, with its entry into the Philippines, the brand is bringing this formula to Filipino homes, ensuring families have access to the quality they deserve at prices they can afford.
In celebration of its Philippine launch, Anko unveiled an exclusive Christmas bag designed by Filipino artist Jamie Bauza. The bag, which features a mix of Anko’s signature style and Filipino artistry, highlights the brand’s commitment to infusing local culture into its global identity. Bauza said, “Creating this Christmas bag for Anko allowed me to infuse Filipino spirit into a global brand, blending traditional elements with Anko’s modern style. It’s a piece that celebrates the Filipino love for family and togetherness, especially during the holidays.”
To further connect with the Filipino market, Anko has introduced its ‘Kaya Bagay Tayo’ campaign. The campaign emphasizes Anko’s mission to be the perfect match for any Filipino lifestyle, highlighting its ability to offer products that resonate with local culture and values. This campaign reflects the brand’s goal to be a natural choice for Filipino families seeking quality and affordability in their homes.
Anko is part of the Kmart Group, which is owned by Wesfarmers Ltd, one of Australia’s leading companies. With over a billion products sold yearly, Anko has built a reputation for delivering high-quality products at accessible prices. Its expansion into the Philippines is just the beginning of a larger mission to reach even more families and enhance their homes with affordable, stylish products.
For more information and updates on Anko Philippines, visit www.anko.com/ph.
