In 2024, the fragrance world experienced a renaissance. The rise of Fragrance TikTok inspired enthusiasts to delve into niche scents and rediscover timeless classics, including the AXE Fine Fragrance Collection. Fashion brands and celebrities expanded their portfolios with personal perfume lines, while Gen Z embraced “smellmaxxing,” a trend centered on layering fragrances to perfect one’s unique aroma.
The value of scent in daily life cannot be overstated. It is integral to self-expression and plays a significant role in confidence. Whether making small talk in unfamiliar spaces or brightening a tough day, a high-quality fragrance can transform your mood. Over time, the right scent can even boost self-assurance, turning it into a key part of one’s identity.
As 2025 unfolds, rebranding your personal style may seem daunting, but investing in fine fragrances, such as the AXE Fine Fragrance Collection, is an accessible way to start. You don’t need an expensive perfume to make an impact. Whether you’re drawn to uplifting, zesty, or gourmand scents, there is a fragrance trend to suit your preferences. Here’s a closer look at the top scent trends for 2025:

Let Mood-Boosting Accords Make Your Day
Certain scents have the power to elevate your mood, much like oxytocin—the “happy hormone.” While oxytocin is commonly associated with physical touch, fragrances can evoke similar feelings of joy and relaxation. Mood-boosting scents are set to dominate this year.
Lavender remains a popular choice for its stress-relieving and anxiety-reducing properties. Known to promote better sleep, lavender is a staple in essential oils and nighttime routines. On the other hand, mint offers an invigorating and refreshing experience. Perfect for days requiring energy and focus, mint-inspired fragrances can help you tackle daily challenges with enthusiasm.
Bathe in Zesty Notes
Citrus fragrances, particularly those featuring bergamot, are making waves. Bergamot, a unique blend of fruity and spicy notes, has captivated fragrance enthusiasts. Despite its small and bitter profile, the bergamot orange is a versatile scent component, as seen in Le Labo’s Bergamote 22 and MALIN+GOETZ’s Bergamot perfumes. These zesty fragrances provide a refreshing start to the day, enhancing both mood and motivation.

Expect Scents that Smell So Delicious that you’ll Want to Eat Them
Gourmand fragrances are experiencing a surge in popularity. In 2024, foodie-inspired scents captivated consumers, and this trend shows no signs of slowing down. According to Spate’s trend report, searches for “foodie fragrances” rose by 139.6% year-on-year, while “gourmand fragrances” saw a 77.5% increase. Business of Fashion highlights nostalgia as a key driver, linking gourmand scents to memories of the ’90s and 2000s.
Brands like D.S. & Durga have mastered the art of creating delectable fragrances, with offerings like the nutty Pistachio and toasted Deep Dark Vanilla. These scents blur the lines between taste and aroma, making them irresistible to consumers seeking both comfort and novelty.
Get Dreamy with Floral Fragrances
Floral fragrances are making a strong comeback. Fragrance experts predict increased experimentation with floral notes, bringing new life to this classic category. Floral scents often evoke feelings of joy and nostalgia, reminiscent of carefree days spent in lush gardens.
Popular examples include Hermes Equipage Geranium, Dior Homme Intense, and Dior Sauvage Elixir. These fragrances capture the essence of a blooming garden, offering a timeless appeal that resonates with many. “Stop and smell the roses” is more than just a saying—it’s a sensory experience that’s deeply comforting.
Hop on the Trend This 2025
For those eager to explore these trends, the AXE Fine Fragrance Collection offers a curated selection of scents that align with 2025’s hottest accords. Created by Ann Gottlieb, a legendary figure in the fragrance industry, AXE’s collection combines essential oils with up to 72-hour odor protection, ensuring you smell great while feeling confident.



The collection features:
- Blue Lavender: A blend of lavender and mint, complemented by gelato and vanilla accords for a unique twist.
- Aqua Bergamot: Highlighting the citrusy allure of bergamot orange, this scent is both enticing and refreshing.
- Emerald Sage: Infused with geranium notes, this fragrance offers a crisp, green profile.
With these options, AXE delivers fragrances that are not only affordable but also on-trend, making them accessible to a wide audience. Whether you prefer floral, zesty, gourmand, or mood-boosting scents, there is something for everyone.
Ready to embrace the #RepTheScent movement? The AXE Fine Fragrance Collection is available at Watsons stores nationwide and online through Shopee, Lazada, and TikTok Shop. Follow AXE’s social media channels (@axe_philippines) for updates and exclusive content. Start 2025 with a scent that speaks to your personality and elevates your confidence.