BABY-G, a pioneering brand in fashion-forward timepieces and a subsidiary of Casio, proudly celebrates its 30th anniversary in 2024 with the launch of its latest collection, BABY-G+PLUS. Drawing inspiration from the bold and vibrant Y2K style, this new collection is a tribute to the era that shaped fashion and technology at the turn of the millennium.

Celebrating 30 Years of Innovation and Style

Since its inception in 1994, BABY-G has been synonymous with innovative design, durability, and a fearless approach to fashion. The BABY-G+PLUS collection continues this legacy by capturing the playful and adventurous spirit of the early 2000s, a time when fashion was daring, and technology was rapidly evolving.

Introducing the BGD-10K: A Versatile Timepiece with a Unique Twist

The star of the BABY-G+PLUS collection is the BGD-10K, a compact digital watch and case holder set that offers unparalleled versatility and customization:

Detachable Bezel and Band: The BGD-10K features a bezel and band that can be easily detached without any special tools, allowing you to wear it as a wristwatch or place the center case into the holder, transforming the watch into a unique time-telling charm.
Pop-Casual Color Variations: Inspired by trendy Y2K fashion colors, the BGD-10K comes in vibrant hues that are back in style. The silicone holder can be decorated with stickers, enabling you to personalize it to suit your mood and outfit each day.
Rotating LCD Animations: The upper right LCD rotates every 30 seconds through five retro-style pixel-art animations featuring a cast of characters, including a dog and cat, adding a fun and nostalgic touch.
Durable and Functional: Built with shock-resistant construction and 100-meter water resistance, the BGD-10K is designed to withstand the rigors of daily life while offering practical functions.

Key Features of the BGD-10K:

Silicone Holder with Strap: Store in a cool, dry place out of direct sunlight. Avoid attaching metal straps to prevent damage to strap holes. Wrinkle-like patterns may appear due to the manufacturing process.
Customizable Decoration: While the watch itself should not be decorated, the silicone holder can be personalized with stickers. Ensure the holder is clean before applying stickers, as dust, oil, and other substances can affect adhesion. Note that stickers may peel over time and leave adhesive residue.

Celebrating 30 years of BABY-G is a significant milestone for the brand, The BABY-G+PLUS Y2K collection is a testament to their journey over the past three decades. It pays homage to the past while embracing the future, offering the customers a unique blend of retro style and modern technology.

Go beyond with BABY-G+ PLUS!

Get a FREE Kuromi case cover AND BABY-G special sticker pack for every purchase of BGD-10K watch at authorized G-SHOCK stores, dealers, and on casio.com/ph for a limited time only!

Learn more about the terms and conditions and participating branches here: https://www.casio.com/ph/news/events/2024/kuromi-gwp-tnc/

Promo runs from June 29-July 31, 2024 only.

Per DTI Fair Trade Permit No. FTEB-196588 Series of 2024.

The new BABY-G+ BGD-10K is available in all authorized G-SHOCK Stores nationwide and on casio.com/ph.

For more information on Casio products and promotions, please visit their official website at casio.com.ph or follow them on Facebook, Instagram, YouTube, and TikTok.