What started as a solo venture in the virtual assistance field has evolved into one of the country’s most promising digital marketing firms. On July 5, Carthal Manila—founded by Thara Fajardo—officially launched its first-ever content creation studio in the heart of Marikina City. This event marked a significant milestone in the company’s mission to support brand growth through meaningful and effective digital storytelling.
The new studio, located at 52 Rainbow Street, SSS Village, spans 110 square meters and was designed with modern content creators and businesses in mind. Its design reflects a deep understanding of the diverse and ever-changing demands of today’s digital marketing landscape. With functionality and flexibility at the forefront, the space is equipped to accommodate various forms of content production. Whether for food and beverage shoots, podcast kitchen recordings, professional portraits, or live selling sessions, the studio provides a dynamic and creative environment that caters to all these needs in one accessible location.
Carthal Manila’s founder, Thara Fajardo, shared a personal reflection on the agency’s journey, stating, “From starting as a virtual assistant to building one of today’s leading digital marketing agencies, Carthal Manila is proof that big dreams, when fueled by purpose and grit, can turn into thriving realities.” Her statement not only reflects the company’s growth but also underscores the importance of perseverance and purpose in achieving long-term success. It serves as both a personal testimony and a source of inspiration for budding entrepreneurs navigating the digital business world.
From its inception, Carthal Manila has focused on providing support for micro, small, and medium enterprises (MSMEs) and Filipino entrepreneurs. With its services rooted in digital strategy and creative execution, the agency has continuously helped businesses strengthen their online presence. The launch of the studio is seen as a natural extension of that commitment. It offers clients a physical space where concepts can be brought to life, allowing them to elevate their brand narratives with high-quality, visually engaging content.
The launch event was not just a celebration of a new space but also a demonstration of the collaborative community Carthal Manila has built over the years. The occasion was made even more meaningful with the support of Blu Coffee Distributors and La Cimbali. Known for their shared passion for excellence and creativity, their involvement highlighted the importance of partnership in achieving shared goals within the creative and business communities.
Through this new venture, Carthal Manila strengthens its role as a key player in the digital marketing scene, providing not only services but also a space that nurtures creativity and innovation. It represents a shift from purely remote digital work to a hybrid model that integrates physical production spaces—an evolution driven by the increasing demand for authenticity, professional quality, and immediacy in content creation.
Carthal Manila’s first content creation studio is more than just a milestone for the company; it’s a strategic move that empowers entrepreneurs, creators, and brands to work with purpose in a well-equipped and inspiring environment. It’s a reflection of the company’s core values—growth, creativity, and support for local businesses.
For bookings, media inquiries, or partnership opportunities, interested parties are encouraged to visit www.carthalmanila.com or follow @carthalmanila on Facebook and Instagram.
