After a long haul by popular demand, DECATHLON Philippines finally answered the call of its fans and opened its first Northern Store in SM City North Edsa. DECATHLON North Edsa opened the door to a 1400-square-meter store that caters to 70 sports under one roof. The store also marks the starting line for DECATHLON’s more modern concept stores.
Sports For Every Juan
Equipped with a purpose to make sports accessible for the many, DECATHLON first opened in the Philippines in 2017 through its flagship store in Festival Mall, Alabang, and e-commerce platform decathlon.ph. This was followed by stores in Cavite and Pasig in 2018. By 2019, DECATHLON opened its first standalone store in Masinag, Antipolo.
“We want Decathlon to be the favorite sports brand of Filipinos,” says Hans Iff, CEO of Decathlon Philippines. “Thanks to the innovation and unbeatable value of our in-house brands, we can deliver top quality products to guarantee customer satisfaction,” shares Iff. The Brand plays to win the hearts of Filipinos by offering over 5000 high-quality sports products for over 70 sports and unbeatable customer service offers like lifetime warranties and competitive return and exchange policies. DECATHLON also caters to more advanced levels of play and innovation in sports.
New sports playgrounds in North Edsa and Pasay
With a long-term partnership with SM Supermalls, DECATHLON ventured into the areas of North Edsa and Pasay to build and enter the sporting community. “We want to be THE next sports platform.” Shares Elijah CEA, store manager of DECATHLON North Edsa. “One where every and future sports lover would meet and connect with each other and the sports they love.” Cea also shared that customers can look forward to more online and physical sports events in line with the lightened COVID-19 restrictions.
The new store promises seamless digital services. Customers can enjoy next-day delivery and click-and-collect thanks to the integration of the store into DECATHLON’s website. Membership will also be free for everyone. Cea also shared that self-checkout will be available soon. “We want users to spend less time in line to have more time playing sports.” shared Cea.
Sustainable playing
“We want more people to practice sports to be a better version of themselves,” says Cea. “Filipinos deserve more success stories thanks to sports. Sustainability is a key to accessibility for us. Our customers will have access to eco-designed sports products, items that are produced with less negative environmental impact, and second life items that are used sports items that are still in baseline working condition. Together with the whole team, we’ll develop more sustainable solutions to engage our customers to this mindset.”
DECATHLON North Edsa will be open on weekdays from 11 AM to 9 PM and on weekends from 10 AM to 9 PM. Visit them at L2, North Towers, SM North Edsa.
