Decathlon Philippines opens SM Fairview store

Decathlon Philippines opens a new concept store in SM Fairview.

By Iconic MNL
5 Min Read
Decathlon SM Fairview

Global sports retailer Decathlon continues to expand its local footprint by opening a new concept store in SM Fairview. 

The store will be the sixth one in the country and the third store in partnership with SM Supermalls. Covering more than 2000 square meters, customers will be able to shop, test, and buy a wide variety of products for over 70 sports. 

“We are happy to celebrate yet another milestone in our partnership with SM Supermalls with a brand new concept store at one of the busiest malls in Quezon City,” Hans Iff, Chief Executive Officer of Decathlon Philippines, shares. “We believe in sports as a main catalyst of sustainability, overall health and well-being, and in line with our mission to make sports accessible to the many, we look forward to helping even more Filipinos discover, rekindle, and pursue their love of sport.”

Steven Tan, President of SM Supermalls, shares: “With health and wellness now relevant more than ever, Filipinos have placed much value on having a healthy lifestyle. We are delighted that Decathlon has continued to grow with us here at SM Supermalls, with its latest branch at SM City Fairview. SM has always been the place for everyone to come together and experience new things. With our goal to continue making every Filipino welcome here at SM, we continue to support businesses like Decathlon that make sports more accessible for everyone.” 

Decathlon Fairview, as with the previous concept stores in SM Mall Of Asia and North Edsa, incorporates innovative omnichannel features into the traditional store experience. 

“Our concept store is built with the Filipino omnishopper in mind,” says Janella Landayan, Decathlon Fairview Store Leader. “ Our product offerings are not limited to what they see in-store – we encourage our sports users to access and browse and book their orders via store pickup, or have it delivered straight to their homes. We also have self-checkout kiosks, as well as digital payment options readily available at our cashiers, for a seamless shopping experience.”

Decathlon SM Fairview

But Landayan also ensures that the Decathlon experience doesn’t stop there. “With our ‘Satisfied or Satisfied’ customer promise, we ensure that our customers need only to worry about their sports journey. Our products can be tested in-store, and by being a Decathlon member for free, they benefit from a number of perks, including return and exchange, 2-year warranty on our products, and access to Decathlon sports events,” she shares. 

Decathlon Fairview has been awarded the EDGE green building certification, ensuring that the store demonstrates high-environmental performance in terms of water, energy, and materials efficiency. This award makes Decathlon Fairview the first-ever mall store in the whole Philippines to reach this level of environmental certification. The Decathlon Masinag store as a certified green building by LEED, which strengthens the company’s ongoing commitment to making the planet a sustainable playground for sport.

Decathlon Philippines opens a new store in SM Fairview
Nic Roxas, Expansion Leader, Decathlon Philippines Fritz Lee, Business Development Manager, SM Supermalls Lea Sta Ana, Regional Operations Manager, SM Supermalls Johanna Rupisan, Senior AVP for Operations, SM Supermalls Eric Guinard, Chief Financial Officer, Decathlon Philippines Hon. Mayor Joy Belmonte, Quezon City Government Janella Landayan, Store Leader, Decathlon Philippines (Fairview) Geoff Tugade, Expansion Manager, Decathlon Philippines Fides Sarmiento, Operations Leader, Decathlon Philippines (Fairview) Severino Mendoza, Regional Leasing Manager, SM Supermalls

In line with the Decathlon Philippines’ sustainability project, Decathlon Fairview will propose Eco designed products, as well as a Second Life section, where preloved Decathlon items are bought-back, repaired, and resold for a lower price. It will also have staples like the Workshop, where shoppers can customize, repair, and upgrade their sports items, and a community area where sports events will be hosted.

Decathlon Fairview-EDGE certification
Engr. Ramon Aguilos, PGBI EDGE Program Director Ar. Laila Flor, Construction and Maintenance Manager Janella Landayan, Store Leader, Decathlon Philippines (Fairview) Pearl Mars, Technical Specialist Building Resilience, IFC Ar. Reymond Reteracion, Auditor, EDGE

Visit Decathlon Fairview at the Upper Ground Level, Central Walk at SM Fairview, Greater Lagro, Quezon City. Shop online at Follow Decathlon Philippines on Facebook and Instagram.

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