Smart living took the spotlight in Sheridan as Haier Philippines partnered with Automatic Centre for the grand opening of the retailer’s newest store. The collaboration highlighted innovation, style, and modern convenience, bringing advanced home solutions closer to Filipino households.
The launch represented more than the opening of another retail space. It served as a celebration of how technology continues to reshape everyday living, allowing families to enjoy smarter and more efficient homes through modern appliances and intelligent design.
As the featured partner brand, Haier presented its latest lineup of smart and energy-efficient appliances designed to fit seamlessly into contemporary lifestyles. From sleek refrigerators with intelligent cooling technology to advanced air conditioners built for comfort and efficiency, guests were given a firsthand look at how innovation meets practicality.
Media partners and attendees explored the thoughtfully designed retail space, where interactive displays and live product demonstrations highlighted Haier’s commitment to making home life simpler, smarter, and more enjoyable.
Showcasing Smart and Energy-Efficient Appliances
During the event, guests had the opportunity to experience Haier’s newest appliances up close. The brand presented products that reflect its focus on combining innovation with practical everyday use. The lineup included sleek refrigerators equipped with intelligent cooling technology and advanced air conditioners designed for comfort and energy efficiency.
Through interactive displays and live demonstrations, attendees were able to see how these appliances function in real-life home settings. These experiences allowed visitors to better understand how modern appliances can simplify daily routines while improving comfort at home.
The carefully designed retail environment also helped shoppers visualize how these appliances could fit naturally into their own living spaces. By allowing customers to interact directly with the products, Haier demonstrated how technology can support a more convenient and efficient lifestyle.
Media partners covering the event were also able to explore the features of the appliances while learning more about Haier’s approach to innovation. The displays emphasized how smart appliances can enhance modern living while remaining practical and accessible for everyday use.
Strengthening Retail Partnerships and Customer Experience
During the program, Angeli Patricio, Marketing Head of Haier Philippines, highlighted the brand’s focus on creating meaningful retail experiences for consumers.
“For us at Haier, partnerships like this are about more than visibility; they’re about connection,” Patricio shared. “By working closely with Automatic Centre, we’re able to create spaces where consumers can truly experience our innovations. We want customers to see how our appliances fit into their lifestyles, how they save time, improve efficiency, and add real value at home. This collaboration strengthens our retail presence while reinforcing our commitment to making smart living accessible to more Filipino families.”
Patricio emphasized that partnerships with retailers such as Automatic Centre allow customers to experience Haier’s innovations firsthand. By creating engaging retail spaces, the brand aims to help consumers understand how smart appliances can improve everyday living.
Echoing this sentiment, Ms. Pearl of Automatic Centre emphasized the strong alignment between both brands and their shared commitment to providing modern solutions for Filipino homes.
“At Automatic Centre, our goal has always been to bring advanced technology, affordability, and accessibility to Filipino homes,” she said. “When we look at our partnership with Haier, the values are clearly aligned. Haier consistently delivers tech-forward solutions that respond to the evolving needs of modern families. We trust the quality of their products, and we believe in the innovation they bring to the market. This partnership allows us to confidently offer appliances that are reliable, high-performing, and designed with the future in mind.”
The collaboration between Haier Philippines and Automatic Centre reflects a shared goal of making innovative appliances more accessible to Filipino households. By combining global innovation with trusted local retail expertise, the partnership aims to provide consumers with products that support modern lifestyles.
A Celebration of Innovation and Modern Living
The grand opening event featured several activities that created an engaging and welcoming experience for guests. Highlights included a ceremonial ribbon cutting, guided store tours, media interviews, and exclusive opening-day offers.
Visitors were encouraged to explore the store and interact with the appliances firsthand. Shoppers were able to see, touch, and experience the products up close, helping them understand how smart appliances can fit into their everyday lives.
The hands-on experience reinforced the idea that smart living is no longer a luxury but a lifestyle choice that is increasingly accessible to many families. Through technology and thoughtful design, modern appliances can help improve convenience, efficiency, and comfort at home.
Through this partnership, Haier and Automatic Centre demonstrated how global innovation and local retail expertise can come together to elevate the way Filipinos experience their homes. By bringing smart appliances closer to consumers, the new Sheridan store represents a step forward in making smart living more attainable, offering solutions that help households enjoy a more connected and efficient lifestyle.
