HUAWEI has officially launched the HUAWEI Pura 80, its newest flagship smartphone that redefines mobile photography, design, and AI-powered performance. With a sleek minimalist look and advanced imaging features, the device introduces a brand renewal experience that blends elegance and innovation.
Now available for pre-order in the Philippines for PHP 47,999 from August 29 until September 11, 2025, the HUAWEI Pura 80 invites users to elevate their everyday moments. It sets a new benchmark for smartphones that combine powerful performance with refined style.
Ultra Chroma Camera for Cinematic Photography
The HUAWEI Pura 80 brings cinematic storytelling to mobile photography through its Ultra Chroma Main Camera. This system captures textures, colors, and moods with exceptional accuracy. Its dynamic range and color precision transform ordinary shots into frames filled with detail and emotion. Golden-hour portraits show natural skin tones while vibrant landscapes appear true to life.
The camera system includes:
- A 50 MP Ultra Lighting Camera for vivid details in both bright and low light.
- A 12 MP Periscope Telephoto Camera (f/3.4 aperture, OIS) for optical zoom and crisp clarity on distant subjects.
- A 13 MP Ultra-Wide Camera (f/2.2 aperture) for wide landscapes and group shots.
- A 1.5M Spectral Channels Ultra Chroma Camera for rich, accurate color reproduction.
Whether capturing city life or zooming in on far horizons, the HUAWEI Pura 80 ensures every story is told with depth and dimension.
Smart AI Features for Everyday Use
The device integrates AI features that simplify tasks and enhance user experience. AI Removal allows users to erase unwanted objects or passersby with one tap, keeping images clean and focused. AI Gesture Control introduces touch-free interaction, enabling airscroll, airpress, or Grabshot for instant photography.
Group photos benefit from AI Best Expression, which selects the best facial expressions from multiple shots so everyone looks their best.
For privacy and communication, AI Messaging and AI Noise Cancellation add intelligence to daily use. Notifications remain hidden when someone else glances at the screen, while real-time syncing discreetly delivers updates to HUAWEI wearables. Calls stay clear even in noisy places thanks to AI Noise Cancellation, which blocks background sounds.
The Smart Controls Button enhances convenience by combining multiple functions. A single tap unlocks the phone, a double tap opens preset apps, and a swipe adjusts focal length while shooting. A long press activates Celia, HUAWEI’s smart assistant, while fingerprint recognition ensures secure access.
Interactive Themes like Emoji Crush and Air Hoops provide personalized, engaging homescreen experiences. These features bring fun and creativity into daily interactions.
Refined Design with Durable Build
The HUAWEI Pura 80 combines elegance with durability. It features a 6.6-inch OLED display framed by flat edges and a frosted glass back. The refined sandblasted matte finish offers a comfortable grip and resists fingerprints.
Available in Frosted Gold, Frosted Black, and Frosted White, the device reflects modern style with youthful appeal. Durability comes from the 2nd Generation Kunlun Glass, which improves drop resistance by 20 times, ensuring long-lasting protection.
Power, Sound, and Visual Immersion
Inside its slim build, the HUAWEI Pura 80 delivers strong performance for daily routines. A 5170mAh battery supports extended use, while 66W HUAWEI SuperCharge quickly restores power. The 50W Wireless SuperCharge offers a fast, cord-free alternative.
Entertainment is powered by Ultra-Large Amplitude Dual Speakers, with the industry’s largest 0.85mm amplitude bottom speaker and a 10x larger acoustic chamber. This setup produces deeper bass and clearer highs, all within the slim frame.
The HUAWEI X-True Display enhances visuals with retinal-grade clarity, a 460ppi pixel density, and HDR support. Its 1–120Hz adaptive refresh rate adjusts to browsing or gaming needs, ensuring smooth and immersive visuals indoors or outdoors.
Pre-Order and Exclusive Offers
The HUAWEI Pura 80 is priced at PHP 47,999 and is open for pre-orders in the Philippines from August 29 until September 11, 2025. Customers can order through HUAWEI Experience Stores, the HUAWEI Online Store, Shopee, Lazada, and TikTok Shop.
Pre-order packages include a HUAWEI WATCH GT 5, trade-in tokens worth PHP 5,000, and HUAWEI Care+ valued at PHP 4,799.
HUAWEI invites users to experience a flagship device that combines cinematic imaging, refined design, and smart AI features in one powerful smartphone.
For more information about the HUAWEI Pura 80 Series, visit HUAWEI’s official website or follow the brand on Facebook and Instagram.
