Southeast Asia’s leading omnichannel womenswear brand, Love, Bonito, is expanding its retail presence in the Philippines with the opening of its third and biggest store at Trinoma Mall. Opening on July 16, 2026, ahead of the brand’s first-ever Cebu store, the new Love, Bonito Trinoma store marks another milestone in the company’s continued growth while bringing its shopping experience closer to more Filipinas.
Spanning nearly 3,000 square feet, the Love, Bonito Trinoma store has been thoughtfully designed to let customers shop comfortably at their own pace while discovering new wardrobe favorites. The retail space features curated style corners that provide outfit inspiration, allowing shoppers to explore different looks while browsing the latest collections. Lounge areas also offer a welcoming space where customers can take a break or chat with friends about their fashion finds.
Visitors shopping during the opening period can also enjoy early access to upcoming new arrivals before they become available anywhere else. These include one-piece wonders in soft jersey and linen-like textures, along with pieces featuring hot chili prints that literally and figuratively add spice to their wardrobes.
Bringing Love, Bonito Closer to the Growing Community
As Love, Bonito continues expanding in the Philippines, the Trinoma store makes the brand more accessible to women living in Quezon City and nearby areas. The new retail location allows customers to experience Love, Bonito’s collections firsthand by seeing and feeling the pieces up close while enjoying a shopping environment designed for discovery and connection.
Dione Song, Chief Executive Officer of Love, Bonito says, “Retail is no longer just about the transaction. For many Filipinos, malls serve as third spaces where friends and families can spend quality time together. We intentionally designed our Trinoma store to invite customers to slow down and explore. It’s a space that encourages discovery and connection.”
“Since launching our online presence and opening our first two stores—Greenbelt and Power Plant Mall—we’ve seen how Filipinas embraced Love, Bonito as part of their everyday lives and milestones. Opening the Trinoma store deepens our relationship with our growing community in the Philippines,” Dione adds.
The opening of the Love, Bonito Trinoma store reflects the brand’s continued commitment to making its collections more accessible while creating meaningful in-store experiences for its growing LB Community. The thoughtfully designed retail space encourages customers to browse comfortably, discover new styles, and enjoy quality time during their visit.
Special Treats for the LB Community
To celebrate the opening, Love, Bonito has prepared exclusive offers and in-store experiences for customers visiting the Trinoma store from July 17 to July 19.
Shoppers who make a purchase during the promotional period will receive a 15% off voucher valid for their next visit or purchase. Gold Members can also receive a special edition Love, Bonito x Guava Smells 50ml Fragrance with a minimum spend of PHP 6,500, while stocks last.
The celebration also includes several in-store activities for the LB Community. The first 200 customers who make a purchase can enjoy a complimentary drink from H Proper Coffee Roasters. Customers can also strike a pose at the photobooth with any purchase and try their luck at the Gachapon machine for a chance to take home exclusive Love, Bonito goodies.
These opening activities provide shoppers with additional reasons to visit the brand’s newest retail destination while enjoying exclusive rewards during the launch celebration.
Love, Bonito Trinoma Store Opening Details
Customers can begin shopping at the Love, Bonito Trinoma store during its soft opening on July 16, 2026. The official store launch follows on July 17, giving shoppers the opportunity to explore the brand’s biggest store in the Philippines while enjoying exclusive opening offers, in-store activities, and early access to selected new arrivals.
The Love, Bonito Trinoma store is located on the Ground Level of Trinoma Mall, beside Penshoppe and Anko, making it convenient for customers in Quezon City and nearby areas to experience the brand’s newest retail location.
With its largest Philippine store to date, thoughtfully designed shopping spaces, exclusive opening promotions, and exciting in-store experiences, Love, Bonito continues to strengthen its growing presence in the country while bringing its signature shopping experience closer to the expanding LB Community.
