Lyric, the largest musical instrument retail chain in the Philippines, is now the official and exclusive distributor of Casio digital pianos and weighted, portable keyboards nationwide.
The partnership brings Casio’s acclaimed digital piano innovations—including the Celviano, Privia, and Casiotone series—to Filipino musicians and hobbyists through Lyric’s 24 retail stores, various third-party dealers, and its online platform at www.lyric.ph.
A New Era of Partnership
The collaboration marks a significant development for both brands, united by their goal to make high-quality musical instruments accessible to all musicians.
“Lyric has always been a fan of Casio for the longest time with their unique products addressing many markets,” said Zorobabel Sayson, General Manager of Lyric. “We were fortunate to be given an audience with the people behind Casio Southeast Asia, particularly Messrs. Yamagishi and Ogawa-san. Lyric’s strength—with 24 of our own retail stores and numerous dealers nationwide—is perfect to distribute Casio, and we are glad that they equally saw the big potential of this partnership.”
Under this agreement, Casio’s distribution and representation in the Philippines are officially under Lyric. Musicians and consumers can now experience Casio’s products with local availability, technical support, and comprehensive service.
Casio’s Signature Sound and Innovation
Casio is recognized for technological excellence and authentic musical experiences. The Celviano Grand Hybrid series, developed with legendary piano maker C. Bechstein, combines the touch, tone, and response of a concert grand piano with advanced digital sound technology.
The Privia series offers professionals and studio musicians portable performance options, featuring Bluetooth connectivity and authentic hammer-action keys in a lightweight design. For beginners and hobbyists, the Casiotone and CDP series provide expressive sound, dynamic range, and functions like pitch bend wheels and bundled stands, supporting both learning and performance.
“This is a great deal for us at Lyric as Casio is considered the top brand for digital pianos and keyboards in many countries across the globe. Now is the perfect time to aggressively market Casio in the Philippines, starting with this official launch,” Sayson added.
Shared Vision
The partnership reflects a shared commitment to innovation, craftsmanship, and musical empowerment. “Lyric and Casio share the same commitment of creating and providing new value keyboards through innovation,” said Alma Joy Cristobal, President and CEO of Lyric. “Casio’s focus on advanced technology contributes to developing and upgrading musical skills and talents of Filipinos. Our goal is not only to inspire creativity but also to elevate musical expression.”
Cristobal also emphasized Lyric’s mission to support Filipino musicians through accessibility. “We have always supported Filipino musicians by providing free use of instruments and gadgets during events, especially in areas where such resources are limited. With the Casio Grand Hybrid piano alone, it is now possible to bring the experience of a grand piano anywhere, plus it’s easy to transport for events.”
Casio Now Available in All Lyric Stores and Online
Starting this quarter, Casio’s full range of digital pianos and keyboards is available for hands-on experience at all Lyric retail locations nationwide. Customers can try demo units, attend workshops, and purchase products in-store or via www.lyric.ph.
“Any musicians or music enthusiasts of Casio digital pianos and keyboards can purchase Casio latest models in any of the 24 Lyric stores,” Cristobal noted. “Everyone is welcome to visit any Lyric stores located at various mall and store locations.”
Championing Filipino Talent
Lyric has begun partnering with prominent Filipino artists to showcase Casio’s versatility across genres and generations.
Classically trained pianist and indie folk-pop artist Kai Honasan is among the endorsers for the Lyric and Casio collaboration. Cristobal said, “We are aligned with the direction of tapping local Filipino artists to showcase Filipino musical talents. More ambassadors coming… young and young at heart.”
Shaping the Future of Music
The partnership goes beyond business. Casio and Lyric aim to advance music technology in the Philippines while maintaining accessibility.
“Casio‘s music business is evolving digital technologies related to sound,” Cristobal concludes. “Together, we envision the future of a more technology-driven keyboard that addresses the needs of the ever-evolving trends and new music generations.”
The collaboration ensures Filipino musicians access world-class instruments, support, and innovation through Lyric’s extensive network and online presence.
