Manulife Philippines, the local arm of leading international financial services provider Manulife, continues to promote sustainable health habits through the launch of its Time to MOVE campaign. This initiative is a series of programs designed to encourage Filipinos to take the first step toward improving their overall well-being. The campaign officially kicked off with “Run and Recover,” held in Makati City in partnership with Just Show Up, a community-driven run collective that promotes both health and connection.
The launch event reflects a growing emphasis on simple, actionable steps that individuals can incorporate into their daily routines. By collaborating with a like-minded community, Manulife Philippines highlights the importance of making health a shared and consistent effort rather than an overwhelming goal.
Supporting Long-Term Health, Wealth, and Longevity
The Time to MOVE campaign supports Manulife’s broader strategic priority of empowering customers to achieve better health, wealth, and longevity. It also aligns with the recently launched Manulife Longevity Institute, a global platform that aims to drive meaningful action in helping people live longer, healthier, and more financially secure lives.
This initiative reinforces the company’s commitment to addressing not just financial security but also physical and mental well-being. By focusing on longevity, Manulife Philippines positions itself as a partner in helping individuals build a more sustainable and balanced lifestyle over time.
The campaign also builds on ManulifeMOVE, the company’s holistic health program introduced in 2025. This program brings together a comprehensive approach that includes the right proposition, products, platforms, and partners to support customer well-being at every stage of life. Through this integrated ecosystem, Manulife Philippines continues to expand its efforts in making health and wellness more accessible and achievable.
Addressing Gaps in Health Awareness and Practice
Time to MOVE also responds to key findings from Manulife’s Asia Care Survey and the #FYP: Future-proofing Young Pinoys study. These studies highlight Filipinos’ evolving perspective on longevity, as well as the noticeable gap between awareness, monitoring, and the actual practice of healthy habits.
While many Filipinos express a strong desire to live longer and more meaningful lives, real-world challenges often prevent them from turning these intentions into consistent actions. Factors such as stress, busy schedules, and everyday pressures make it difficult for individuals to prioritize their health despite understanding its importance.
“Our studies show that there’s a strong desire for Filipinos to live healthier, more meaningful lives. Filipinos value holistic health and purpose, but stress, busy schedules, and everyday pressures often get in the way of turning intention into action,” said Sonali Verma, Chief Marketing Officer, Manulife Philippines. “Our Time to MOVE campaign is a reminder that movement doesn’t have to be complicated. Sometimes, it starts with a simple decision to show up and take that first step toward achieving our health goals.”
This insight underscores the campaign’s core message that meaningful change begins with small, manageable actions rather than drastic lifestyle shifts.
Upcoming Activities and Community Engagement
Following the successful launch of Run and Recover, the campaign will continue with two additional activities in the coming months. These include a recovery-focused session in May that combines a community run with contrast therapy, and a reset experience in June that integrates breathwork, sound healing, and nutrition.
Each activity is designed to provide participants with practical ways to build and sustain healthy habits. These experiences also reflect a shared belief between Manulife Philippines and Just Show Up that long-term well-being is achieved gradually through consistent and realistic practices.
By offering diverse wellness activities, the campaign encourages participants to explore different approaches to health, from physical movement to mental and emotional recovery. This holistic approach reinforces the idea that well-being is multi-dimensional and requires attention to various aspects of daily life.
Encouraging Filipinos to Take the First Step
Through the Time to MOVE campaign, Manulife Philippines continues to inspire Filipinos to prioritize their health by taking simple yet meaningful steps. The initiative emphasizes that progress does not require perfection, but rather consistency and willingness to begin.
As the campaign evolves, it aims to create a supportive environment where individuals feel empowered to take control of their well-being. By bridging the gap between intention and action, Manulife Philippines reinforces its commitment to helping Filipinos lead healthier, longer, and more fulfilling lives.
To learn more about upcoming Time to MOVE events and activities, interested individuals may visit Manulife Philippines’ official social media pages.
