Destileria Limtuaco & Co., Inc., the Philippines’ oldest and most venerable distillery, today announced a vibrant and effervescent addition to its celebrated beverage portfolio with the official launch of Maria Clara Sparkling Sangria. This innovative new product infuses the brand’s beloved, traditional sangria recipe with a lively carbonation, creating a refreshing and modern beverage designed for a new generation of drinkers. The much-anticipated unveiling took place at a stylish launch event at Azadore Restaurant in Sacred Heart, Quezon City.
Maria Clara Sparkling Sangria represents a masterful evolution of a Filipino favorite. For decades, Maria Clara Sangria has been a staple in Filipino households and celebrations, cherished for its signature blend of sweet red wine and a delicate whisper of citrus. This new sparkling variant honors that cherished legacy while elevating the sensory experience. The addition of a vibrant fizz introduces a crisp, exhilarating mouthfeel that enhances the classic flavors, resulting in a drink that is both familiar and excitingly new. It is crafted to be fun, exceptionally refreshing, and perfectly suited for any and every type of celebration.
Made for the Modern, On-the-Go Lifestyle
In a strategic move to cater to the dynamic lifestyles of contemporary consumers, the new Sparkling Sangria is presented in a sleek, 330-ml aluminum can. This convenient, ready-to-drink format eliminates the need for corkscrews or glassware, making it the ultimate grab-and-go option. The packaging is not only practical but also chic, reflecting the sophisticated yet playful nature of the beverage itself. It is light, lively, and incredibly easy to enjoy—perfectly chilled straight from the fridge, elegantly poured over a glass of ice, or casually sipped directly from the can.
With an alcohol by volume (ABV) of 7% (14 proof), Maria Clara Sparkling Sangria delivers a balanced and pleasant buzz. This carefully calibrated alcohol content makes it an ideal companion for a wide array of social settings, from sun-drenched beach escapades and spontaneous get-togethers with friends to sophisticated rooftop sunset viewings and cozy, intimate nights in. It provides a delightful effervescence to any occasion without being overpowering, fitting seamlessly into the lives of busy individuals who juggle meetings, social events, and weekend plans and desire a no-fuss, all-fun refreshment.
A Continuation of a Proud Legacy of Innovation
This launch marks another significant milestone for both the Maria Clara brand and its parent company, Destileria Limtuaco & Co., Inc. The new Sparkling Sangria joins an innovative and inclusive lineup that demonstrates the brand’s commitment to evolving with its customers. This portfolio includes the classic red wine sangria, a cherished favorite since its introduction in 1985; the non-alcoholic Maria Clara Virgin Sangria, which offers the same great taste without the alcohol; and the halal-certified Maria Clara Punch, a thoughtful creation launched to welcome more communities into the celebration.
The introduction of the sparkling variant is a testament to Destileria Limtuaco’s enduring legacy of quality, innovation, and Filipino pride. As the country’s oldest distillery, the company has been a pioneer in the Philippine beverage industry, responsible for creating world-class brands that have become household names, including White Castle Whisky, El Hombre Tequila Flavored Spirit, and Napoleon VSOP Brandy. The launch of Maria Clara Sparkling Sangria reinforces the company’s position as a forward-thinking leader that respects tradition while boldly embracing the future.
Availability
To ensure widespread access for eager consumers, Maria Clara Sparkling Sangria is now available exclusively at 7-Eleven stores across the nation. This strategic partnership with one of the country’s largest convenience store chains underscores the product’s positioning as an accessible, everyday luxury for Filipinos everywhere.
The arrival of Maria Clara Sparkling Sangria invites everyone to elevate their moments. It’s more than just a new drink; it’s an invitation to find a reason to celebrate, to add a touch of sparkle to the everyday, and to do it with a uniquely Filipino flair. Get ready to sip, sparkle, and slay. Pop your moment. Sparkle and slay, your way.
