For many Filipinos, owning or upgrading their home and car is among their most important life goals, often considered the best holiday gift they can give to themselves and their loved ones. This August, Metrobank begins the holiday season early with initiatives that encourage financial mindfulness and offer deals to help make these dreams a reality ahead of time.
An Early Start to the Holiday Season
One month before the –ber months, which mark one of the world’s longest holiday seasons, Metrobank launched its early holiday advocacy and special offers at a media event on August 8 at One Ayala Malls. The event emphasized the importance of acting early, highlighted by a performance from Jose Mari Chan, the country’s holiday season icon, who serenaded the audience with the earliest Christmas carols of the year. His appearance helped spread the message of early planning and purposeful spending.
The G.I.F.T. Approach to Financial Mindfulness
Last year, Metrobank introduced G.I.F.T., a pre-holiday tradition promoting four practical financial principles: Get guided by goals, Invest your bonus wisely, Follow a budget plan, and Take advantage of deals, all before the holiday season begins. With studies showing that 8 out of 10 people fail to achieve their New Year’s resolutions made in January, Metrobank encourages starting financial planning as early as August to provide a clearer headspace before the peak spending season. This approach also helps avoid the financial difficulties often experienced after the holidays.
For 2025, the bank takes the concept further with the launch of the #EarlyGIFT Challenge, inviting Filipinos to take concrete action toward their goals and embrace financial mindfulness.
How the #EarlyGIFT Challenge Works
The challenge is simple: participants must write down one goal they aim to achieve within the next 12 months. The goal should be meaningful, specific enough to measure progress, and realistic enough to accomplish in a year. Participants are encouraged to share their goal on social media using the hashtag #EarlyGIFT and invite family and friends to join in.
Metrobank Chief Marketing Officer Digs Dimagiba explained that the #EarlyGIFT Challenge aims to create a mindset shift toward more purposeful financial decision-making, which can positively influence others.
“We encourage all Filipinos to become more financially mindful and resilient by redefining our usual holiday traditions when it comes to financial planning. Let us all start making our resolutions early in August – take the time to reflect, make just 1 specific and realistic goal that you can publicly commit to doing for the next 12 months, and inspire others to join you so you have a support system and this time, you as well as your family and friends can all finally accomplish your resolutions and grow together,” he said.
Achieving Your Car and Home Dreams with Happy Holideals
To help Filipinos work toward their biggest life goals ahead of the holiday season, Metrobank also introduced the Happy Holideals promo.
Metrobank Consumer Lending Group Head Peaches Cuenco stated, “Metrobank believes that your dreams of moving into a new home or driving a new car should not wait until the holiday season. With our Happy Holideals promo that offers low rates, waived fees, and more, you can start working on your goals today and we will be your financial growth partner every step of the way.”
The Happy Holideals promo offers exclusive rewards and benefits for borrowers whose home or car loan applications are approved before October 15, 2025, and booked by October 31, 2025. These include:
- Waived fees of up to PHP100,000 on home and car loan applications, covering mortgage registration fees, documentary stamp tax, and notarial fees.
- Low interest rates starting at 8.70% per annum for car loans and 6.50% per annum for home loans with a minimum term of three years.
- Free first-year car insurance from AXA Philippines for approved car loans.
Applicants can submit their loan requests online through Metrobank’s website or by visiting any Metrobank branch.
Bringing Holiday Joy Ahead of Schedule
By launching these offers and initiatives before the usual holiday rush, Metrobank encourages Filipinos to take advantage of early opportunities, enjoy the benefits of careful planning, and work toward their goals sooner.
To learn more about the Happy Holideals promo or how to participate in the #EarlyGIFT Challenge, visit www.metrobank.com.ph or follow Metrobank on its official social media channels.
