Sharp Marks Milestone Achievement with Production of 11 Million Washing Machines

Sharp celebrates the production of its 11 millionth washing machine, highlighting its commitment to innovation, community support, and providing reliable home appliance solutions for Filipino households.

By Iconic MNL
4 Min Read

Sharp, a leading name in home appliances, recently celebrated a momentous achievement: the production of its 11 million washing machines. This milestone, marked by a ceremony attended by local government officials and Masanori Komori of Sharp Corporation Japan, underscores the company’s enduring commitment to quality, innovation, and community support.

11 Million Washing Machines
Mr. Kazuo Kito (President and General Manager of Sharp Philippines) delivers a speech and unveils the 11 millionth washing machine, joined by Mr. Masanori Komori (General Manager, Head of Cleaning Appliance & Laundry Business Smart Appliance & Solution Business Unit)

President and General Manager of Sharp Philippines, Kazuo Kito, expressed his pride in this achievement, attributing it to the tireless efforts of the Sharp team and the unwavering support of its dealers and customers. He emphasized Sharp’s dedication to providing cutting-edge laundry solutions that cater to the specific needs of Filipino households.

Sharp’s commitment to innovation is evident in its local R&D efforts, which have resulted in the development of washing machines that seamlessly blend advanced technology with user-friendly features. This focus on localized innovation has resonated strongly with Filipino consumers, solidifying Sharp’s position as a trusted leader in the home appliance market.

Major winners of the search for the oldest washing machine with Ms. Iris Negal (Product Manager of Home Appliances) and Ms. Amor Golifardo (Senior Manager for Marketing)
Major winners of the search for the oldest washing machine with Ms. Iris Negal (Product Manager of Home Appliances) and Ms. Amor Golifardo (Senior Manager for Marketing)

Since the establishment of its washing machine production line in 1987, Sharp Philippines has consistently prioritized serving Filipino households and bolstering local manufacturing capabilities. This commitment to quality and customer satisfaction has earned the company numerous accolades, including being recognized as a Gold Trusted Brand Awardee by Reader’s Digest for 13 consecutive years in the washing machine category.

The recent “Search For Oldest Washing Machine” contest further highlighted the brand’s legacy of durability and reliability. Numerous participants showcased Sharp washing machines that have been in operation for over three decades, a testament to the brand’s enduring quality and the trust it has garnered among generations of Filipino families.

To celebrate the production of its 11 millionth washing machine, Sharp has launched a promotional campaign featuring exclusive deals and discounts on select washing machine models. But the company’s commitment to giving back goes beyond just promotional offers. Sharp is also demonstrating its corporate social responsibility by donating washing machines to cities across the Philippines, starting with Metro Manila. These washing machines will be utilized in evacuation centers and for various community activities, underlining Sharp’s dedication to supporting the well-being of Filipino communities.

11 Million Washing Machines
Turnover of the washing machine donation to Pasig City DRRMO, with Mayor Vico Sotto

As Sharp looks towards the future, its focus remains on enhancing the lives of customers by delivering reliable and innovative home appliance solutions. Mr. Kito reaffirmed the company’s commitment, stating, “We promise to continue our goal of becoming every household’s reliable partner in their daily lives, creating a satisfied and unforgettable journey for every customer all over the country.”

11 Million Washing Machines
Wine toasting with the Sharp Executives to fully commemorate the 11th Million milestone

This milestone of 11 million washing machines is not just a testament to Sharp’s success but also a reflection of its deep-rooted connection with the Filipino people. It is a celebration of a shared journey marked by trust, innovation, and a commitment to making everyday life better.

For those interested in learning more about Sharp’s products and promotions, please visit the official Sharp Philippines website or contact customer care.

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