SM Hotels and Conventions Corporation (SMHCC) is set to redefine the country’s MICE landscape with the upcoming opening of SMX Convention Center Seaside Cebu. Positioned as the largest convention center in the Philippines, the venue is designed to attract international event organizers and compete with leading convention destinations across Southeast Asia, including Singapore, Thailand, and Malaysia.
With its scale, location, and advanced facilities, the development reflects SMHCC’s strategic vision to elevate the Philippines as a premier hub for meetings, incentives, conferences, and exhibitions.
Prime Location in Cebu’s South Road Properties
Located within Cebu’s rapidly developing South Road Properties (SRP), one of the region’s most ambitious growth corridors, the SMX Convention Center Seaside Cebu offers strong connectivity and accessibility. The venue is directly linked to SM Seaside City Cebu through a dedicated bridge, allowing seamless movement for delegates and organizers.
It also provides direct access to SM Hotels’ upcoming dual-branded hotel development featuring Radisson and Park Inn by Radisson. In addition, the convention center is situated beside SM Arena Seaside Cebu. This strategic positioning allows event organizers to create a fully integrated event ecosystem in a single destination.
Delegates benefit from convenient access to convention facilities, entertainment venues, dining options, retail spaces, and leisure experiences within a compact and well-connected district. This integrated environment enhances both business and lifestyle experiences for local and international visitors.
A New Benchmark in the Philippine MICE Industry
Spanning over 40,000 square meters of gross floor area and offering 21,000 square meters of leasable space, SMX Convention Center Seaside Cebu sets a new benchmark for convention venues in the Philippines. The facility is designed for both scale and flexibility to accommodate a wide range of events.
The convention center features four expansive, column-free exhibition halls with a 10-meter vertical clearance and a floor loading capacity of 250 lbs per square foot. These specifications make it suitable for large-scale trade shows, international exhibitions, and high-impact events.
Supporting these are eight function rooms and nineteen meeting rooms, which cater to various corporate and social gatherings. The venue is equipped with advanced technical infrastructure, including strong rigging load capacities, multiple freight and car lifts, and large roll-up doors for efficient ingress and egress.
Additional features include a 10-meter-high pre-function lobby, an executive VIP lounge, and fourteen strategically located kitchens. These facilities allow the venue to host multiple large-scale events simultaneously while maintaining high standards of service delivery.
The convention center is also built with global standards in mind. It offers full connectivity through Wi-Fi, LAN, and telecommunication systems. Safety and security are reinforced through CCTV monitoring, automated fire alarm systems, emergency power backup, and an on-site medical clinic.
With 1,815 parking slots and access to a network of accredited caterers, contractors, and technical providers, the venue ensures a seamless and efficient event experience from start to finish.
Designed for Accessibility and Inclusivity
SMX Convention Center Seaside Cebu is designed to be inclusive and accessible to all guests. The facility includes provisions for persons with disabilities, all-gender restrooms, and convenient access to nearby retail, dining, and commercial establishments.
These features reflect a commitment to creating a welcoming environment that accommodates diverse needs while enhancing overall guest experience.
Positioning the Philippines as a Global MICE Destination
SM Hotels Senior Vice President for Operations Walid Wafik said, “With its contemporary architecture, expansive capabilities, and prime location, SMX Convention Center Seaside Cebu is set to elevate the Philippines’ position in the global MICE industry. It also offers international organizers a compelling alternative to established convention destinations across Southeast Asia while providing the unique opportunity to complement business events with leisure experiences, allowing delegates to enjoy Cebu’s vibrant culture, stunning beaches, and local attractions alongside their professional engagements.”
Through this development, SMHCC reinforces its role in strengthening the Philippines’ presence in the global MICE industry. By combining world-class facilities, strategic location, and integrated lifestyle offerings, SMX Convention Center Seaside Cebu is positioned to attract international events and elevate the country’s competitiveness in the regional and global market.
