SMX Convention Center, the largest operator of convention centers in the Philippines, has once again solidified its dominance in the Meetings, Incentives, Conventions, and Exhibitions (MICE) industry by securing three prestigious awards this year. These recognitions further highlight SMX’s dedication to providing world-class event experiences and its standing as a leader in the country’s MICE sector.
The awards received by SMX include the Best Local Convention Centre 2024 – Philippines from APAC Insider’s South East Asia Business Review, Best Convention Center – Philippines from the World MICE Awards, and the esteemed Best Convention & Exhibition Center – Philippines from the 33rd TTG Travel Awards. These accolades are a testament to SMX’s unwavering commitment to excellence and its ability to deliver first-rate services to clients. Each of these awards not only emphasizes SMX’s achievements but also reaffirms its role in setting the standard for the MICE industry in the Philippines.
Commitment to Excellence
The recognition SMX Convention Center received from the 33rd TTG Travel Awards holds particular significance. This award highlights SMX’s acknowledgment among key players in the travel industry, such as travel consultants, tour operators, and destination management companies, further solidifying its leadership in the region. As the only convention center in the Philippines to consistently earn such high-profile awards, SMX has demonstrated its ability to cater to the diverse needs of both local and international clients, ensuring that every event hosted in their facilities meets the highest standards of quality and service.
These awards reflect the center’s ongoing efforts to push the boundaries of what a convention center can offer, showcasing SMX’s ability to evolve and innovate within a competitive market. SMX Convention Center’s success is built upon a foundation of adaptability, versatility, and an unwavering focus on service excellence.
Unmatched Versatility and Reach
SMX Convention Center operates eight branches in key locations across the Philippines. These branches are located in Clark, Olongapo, Bacolod, Cebu, Davao, Megatrade Hall in Ortigas, and SMX Aura at SM Aura Premier. Each of these locations brings unmatched versatility and convenience, making SMX a one-stop destination for various events, from large-scale conventions to more intimate gatherings. This extensive network of branches positions SMX as a critical player in the Philippines’ business tourism landscape, contributing to the country’s growing influence in the global MICE sector.
By consistently supporting the government’s tourism efforts, SMX Convention Center plays a pivotal role in strengthening the Philippines’ presence in the global business tourism market. The development of the MICE sector is central to these efforts, and SMX has been at the forefront of these initiatives. By delivering superior event services and experiences, the convention center actively contributes to attracting international conventions, exhibitions, and business events to the country.
Looking to the Future
SMX’s long-term commitment to the MICE industry is further exemplified by its ambitious growth plans. Among these developments is a new and larger facility in Cebu, which will surpass the size of SMX Manila. This expansion not only signals SMX’s desire to cater to a growing number of clients but also underscores its goal of becoming a key player in the global MICE arena. By continually investing in new venues and state-of-the-art facilities, SMX Convention Center aims to enhance its offerings, ensuring that it remains the top choice for event organizers in the Philippines and beyond.
Michael Albaña, Vice President – General Manager at SMX Convention Center, shared his thoughts on these recent achievements, stating, “These awards reflect our focus on service excellence and our efforts to continuously push industry boundaries. As the largest convention center operator in the country, we’re proud to help drive the MICE sector forward while delivering exceptional experiences for our clients. We remain committed to innovation, growth, and maintaining our leadership in the market.”
Contributing to the Philippines’ Global Presence
SMX Convention Center’s continuous pursuit of innovation and evolution positions it as the premier destination for events in the Philippines. With its impressive portfolio of awards and growing list of clients, SMX continues to play a vital role in the Philippines’ push to establish a stronger presence in the global MICE industry.
Looking ahead, SMX Convention Center is committed to staying at the forefront of the industry by offering top-tier services, maintaining its reputation for excellence, and contributing to the country’s efforts to enhance its global standing in business tourism. Whether hosting large-scale conventions or more intimate events, SMX remains dedicated to providing exceptional event experiences that leave a lasting impact on both clients and attendees.
By securing these significant awards and expanding its facilities, SMX Convention Center continues to reinforce its position as the leading convention center operator in the Philippines and a driving force in the growth of the MICE industry.
