Starfinder Optical, the first Korean concept optical shop in the Philippines, launched a new eyewear line called Twice on January 7, 2019. The eyewear combines prescription lenses and protection in a single stylish frame. The company designed Twice to meet the practical needs of customers seeking convenience, style, and durability in one pair of spectacles.
Twice: Dual Function Eyewear
Twice features a frame with graded lenses and an installable sunglasses lens priced at Php 2,290. The sunglasses’ lens can be easily snapped on and off using the frame’s magnetic temples. Jacob Song, Marketing Manager of Starfinder Optical, explained, “This innovative eyewear is truly a breakthrough in the optical industry, as it gives comfort and convenience to customers who want prescription and protection in their spectacles. The eyewear is perfect anywhere, from indoors to outdoors. It is also very easy to use, because in just one snap, you can install or remove the installable sunglasses lens from the main frame of Twice.”
The design ensures customers can enjoy full protection against sunlight while maintaining their prescription needs. The magnetic attachment system allows for quick changes, making Twice suitable for both indoor and outdoor settings.
Korean-Inspired Experience
Starfinder Optical positions itself as a destination for fashion-conscious customers who want a Korean-inspired experience. The shop not only carries Korean-inspired eyewear designs but also emphasizes customer service with free eye consultations. Song noted, “There are a lot of people who are hesitant to visit or even enter the shop because of their worries about the fees. In Starfinder Optical, rest assured that we always give free checkups as part of our Korean kind of accommodation. We also have designated lounges for customers while they are waiting for their complete eyewear.”
This focus on service and style ensures customers enjoy both the fashion and functional aspects of their eyewear. The lounges and personalized consultation add to a seamless shopping experience, allowing customers to try different frames comfortably.
Expansion and Growth
In celebration of its 11th anniversary, Starfinder Optical opened its 14th branch in Cebu City, marking its first location outside Luzon. Last year, the company expanded in Glorietta 5, Makati City. The brand began as SFO Design Lab in South Korea, specifically on Seohyun Rodeo Street, a popular area for urban street fashion. Starfinder Optical aims to continue nationwide expansion, bringing Korean-inspired eyewear and service to more cities across the Philippines.
Customers can visit the nearest Starfinder Optical branch to explore the latest eyewear collection for 2019. For more information, visit http://starfinderoptical.com/.
