Targus®, a global leader in laptop bags and mobile computing accessories, officially introduced PENGO the Penguin, the first character in its new Limited-Edition Plush Collection. The launch took place at The Travel Club +, EDSA Shangri-La, where media representatives, lifestyle influencers, and loyal Targus customers gathered to witness the debut of this special collectible.
A Celebration of Joy and Connection
The event marked an important milestone for Targus as it showcased PENGO the Penguin, a plush toy that represents resilience, adaptability, and companionship. Guests enjoyed an engaging afternoon filled with photo opportunities, light refreshments, and an exclusive look at the upcoming plush campaign that will run from November to December 2025.
PENGO is designed not only as a collectible but also as a symbol of the brand’s values and long-standing commitment to customer connection. The introduction of this plush character reflects Targus’ approach to combining innovation with warmth and creativity.
Exclusive Gift-With-Purchase Promotion
As part of Targus’ latest gift-with-purchase campaign, customers who buy select Targus backpacks will receive a complimentary PENGO plush toy. This includes featured models from the Avila and Work+Play collections. The offer introduces PENGO as the first of four exclusive collectible designs that will be released quarterly.
Each new character will be available for a limited time while stocks last, driving excitement among collectors and loyal Targus fans. The quarterly rollout aims to build anticipation and engagement throughout the year, with each release reflecting the brand’s signature qualities of reliability and adaptability.
“This campaign is more than just a promotion. It’s our way of bringing joy to our customers and strengthening their connection with the brand,” shared Eric Kuan, Commercial Director, APAC at Targus. “PENGO captures the spirit of Targus—dependable, smart, and always ready for adventure.”
A New Chapter for Targus in the Asia-Pacific Region
The Limited-Edition Plush Collection marks a first for Targus in the Asia-Pacific region. The launch of PENGO signals the beginning of a fresh and creative direction for the brand, blending its focus on tech innovation with elements of fun and collectibility.
PENGO leads a lineup of four plush toys set for release every quarter. Each character has been designed to embody the Targus brand values of adaptability, reliability, and smart design. Through this collection, Targus aims to create a more engaging and emotionally resonant experience for its customers.
The plush series adds a lighthearted dimension to the brand, best known for its durable backpacks, laptop sleeves, and smart accessories that cater to professionals and travelers. With this campaign, Targus demonstrates how functional design can coexist with creativity and personality.
Fun Activities and Customer Engagement
The launch event also featured the “Cutest Selfie with Pengo” contest, which encouraged attendees to capture their best moments with the new plush character. Guests were invited to post their photos for a chance to win a special gift box from Targus, adding a playful and interactive touch to the celebration.
The presence of influencers and media personalities amplified the campaign’s reach, while customers shared their experiences on social media. The activity reflected Targus’ goal to create memorable, shareable moments that highlight both product innovation and community connection.
Where to Find the Targus Plush Collection
The Targus Limited-Edition Plush Collection, featuring PENGO the Penguin, is now available at select Travel Club stores and authorized Targus retail partners across the Philippines. Each plush character is expected to attract both new customers and long-time Targus fans who appreciate the brand’s combination of practicality and thoughtful design.
Customers can follow Targus Philippines on Facebook and Instagram (@TargusPH) for campaign details, upcoming character reveals, and store locations. The ongoing plush campaign will run from November to December 2025, giving shoppers a chance to collect PENGO before the next character in the series is introduced.
Through this launch, Targus reinforces its reputation as a trusted global brand that continues to innovate while building deeper relationships with its customers. The introduction of PENGO the Penguin marks the start of a creative journey that brings joy, connection, and collectibility into the world of tech and travel accessories.
