A bond built on mutual trust continues to define the enduring alliance between TCL Philippines, the country’s undisputed No. 1 Panel TV brand and a global leader in home appliances, and Ansons, one of the Philippines’ premier appliance retailers. As Ansons celebrates its milestone 60th anniversary, the company is also recognizing a significant chapter in its history: more than two decades of partnership with TCL.
Over the years, the relationship between TCL and Ansons has grown into a powerful industry alliance founded on shared success, innovation, and a commitment to serving Filipino consumers. The collaboration brings together Ansons’ six decades of retail excellence and TCL’s 26-year track record of introducing cutting-edge technology and innovation to the Philippine market.
“It is a privilege to partner with Ansons once more. We haven’t just witnessed each other’s milestones; we have been consistently present for every breakthrough, proving that our brands are truly moving forward as one in bringing smarter, more meaningful living experiences to households across the country,” TCL CEO Mr. Peter Chen exclaims.
A Legacy Built on Trust
The strength of this long-standing partnership was recently celebrated through the event “TCL x Ansons 60: Beyond Legacy.” The gathering served as a tribute to the shared achievements of both brands while reaffirming their commitment to Filipino households.
The event featured a showcase of TCL’s latest premium appliances paired with the trusted customer service that has defined Ansons for generations. Together, the brands highlighted how innovation and reliability continue to shape the experiences they deliver to consumers.
“Anson’s was built on the values of humility, integrity, and deep sincerity toward people. And the greatest proof of those values is the relationships sitting in this room today. As we look ahead to the next 60 years and beyond, our commitment to you remains unwavering. We will continue to grow with our community, serve with absolute integrity, and champion your brands with the same,” Mr. Eugene Lim, Director for Business Operations of Anson’s Appliances says.
The partnership continues to thrive because both companies share a commitment to excellence and customer satisfaction.
“The partnership between TCL and Ansons thrives because it is built on a shared foundation. For six decades, Ansons has guaranteed integrity and ‘smooth sailing’ for its customers, while TCL has delivered cutting-edge technology that elevates that very experience. Together, we do more than sell televisions, air conditioners, or washing machines, we deliver comfort, joy, and unforgettable family moments to homes across the Philippines,” says Shae Xiaoling Yu, Deputy Marketing Director, TCL Philippines.
A tribute ceremony and ceremonial toast honored the achievements of both companies. The celebration marked two significant milestones: Ansons’ 60 years of trusted service and TCL’s continued leadership as the Philippines’ No. 1 Panel TV brand and a leader in air conditioner sales.
The festivities also featured a special performance by top OPM band Silent Sanctuary. Known for hit songs such as “Ikaw Lamang,” “Kundiman,” and “Rebound,” the band energized the audience and added to the celebratory atmosphere of the occasion.
The New Pinnacle of Visuals
Another major highlight of the event was the introduction of TCL’s SQD-MiniLED TV. The television holds the distinction of being the world’s first TV to earn the top TÜV Perceptual Color Volume rating, establishing a new benchmark for display performance.
The SQD-MiniLED TV served as the centerpiece of the event’s interactive experience zone, giving guests the opportunity to explore the technology firsthand.
Designed to showcase TCL’s latest innovations, the display demonstrated exceptional brightness and color precision. Visitors experienced the television’s superior contrast and lifelike detail through immersive demonstrations that brought the technology beyond specifications and into real-world viewing experiences.
The showcase reinforced TCL’s continued focus on innovation while highlighting the advancements that have helped strengthen its position in the Philippine television market.
Looking Beyond Legacy
Beyond celebrating past achievements, the event also highlighted the future of the TCL and Ansons partnership. The milestone gathering underscored the shared vision of both brands to continue delivering innovative products, meaningful experiences, and trusted service to Filipino consumers.
As both companies look ahead, the partnership remains a strong example of how collaboration, innovation, and customer commitment can drive long-term success.
“As we look ahead, this milestone sets a new benchmark for what our brands can achieve together. We look forward to a future filled with even more innovation, stronger collaboration, and shared victories with Ansons,” Ms Shae enthuses.
