Travel in Style with AirAsia Philippines as it redefines the travel experience by combining functionality and fashion through its groundbreaking brand licensing partnership with American Tourister. This collaboration, the first of its kind between Abc. (AirAsia brand co.), the brand management and intellectual property (IP) development arm of Capital A, and the globally renowned luggage and lifestyle brand American Tourister, marks a significant milestone in AirAsia’s journey beyond aviation.
A Game-Changing Collaboration in Travel
This strategic partnership empowers travelers with premium and functional travel gear that not only elevates their style but also enhances the overall travel experience. By merging the expertise of two iconic travel brands, this collaboration strengthens AirAsia’s presence in the travel community, reaffirming its commitment to accessibility, comfort, and innovation.
Capital A CEO Tony Fernandes expressed his enthusiasm, stating, “I’m incredibly proud to see the launch of AirAsia’s first-ever licensing deal — a brand that has been built over the past 23 years to stand for value, accessibility, and inclusivity, and is deeply loved by millions of travelers. This partnership with American Tourister marks a significant step in unlocking new growth opportunities beyond aviation while demonstrating the power of strategic brand collaborations in expanding our reach and building brand loyalty. At its core, Abc. is about monetizing the strength of a brand we’ve spent decades building. This collaboration exemplifies how strategic licensing can bring the AirAsia spirit to life in new ways, keeping us connected to people wherever their journeys take them.”
Introducing the FunSeeker Collection: A Blend of Style and Functionality
At the heart of this partnership is the FunSeeker Collection, an exclusive lineup of stylish, durable, and vibrant luggage and accessories designed for the dynamic tastes of modern travelers, particularly Gen Z and Millennials. Now available in the Philippines, the collection seamlessly blends AirAsia’s adventurous spirit with American Tourister’s reputation for high-quality travel gear.
The FunSeeker Collection stands out with its bold colors and signature design elements, including bag straps inspired by AirAsia’s iconic red seat belts. These unique features reflect a shared passion for travel and innovation, making the collection a must-have for travel enthusiasts who seek both functionality and fashion.
Commitment to Inclusivity in Travel
AirAsia Philippines CEO Ricky Isla emphasized the company’s mission to make travel accessible to all, stating, “We are proud to team up with American Tourister to introduce a product designed for all communities and generations to ensure everyone can explore the world with confidence and ease. At AirAsia, we always put a premium on inclusive air travel. We believe travel should be accessible to everyone, regardless of background or status. The launch of the FunSeeker Collection is a step forward in our mission to make travel an inclusive experience, offering stylish, functional luggage that lets every traveler express their individuality and adventurous spirit.”
Pricing and Availability
The FunSeeker Collection offers a range of travel essentials designed to meet various travel needs, with pricing as follows:
- Crossbody bags – ₱6,250.00
- Cabin-size spinner luggage (55CM) – ₱20,550.00
- Medium-size spinner luggage (68CM) – ₱22,550.00
Travel in Style with these high-quality luggage pieces, now available for purchase online through the American Tourister Philippines website, Shopee Mall, and LazMall. Additionally, the products are available in select physical retail stores, including:
- SM Megamall
- SM Mall of Asia
- SM North Edsa
- SM Makati
- American Tourister Trinoma
- American Tourister Gateway
- American Tourister Malate
Revolutionizing the Travel Experience
With this first-ever brand licensing partnership, AirAsia Philippines is taking a bold step toward redefining travel by merging fashion with functionality. The FunSeeker Collection is more than just luggage; it is a statement of adventure, style, and inclusivity, allowing travelers to embark on their journeys with confidence and ease.
This collaboration between AirAsia and American Tourister serves as a testament to the power of strategic partnerships in broadening brand influence and enhancing the travel experience for millions. Whether for frequent flyers or casual vacationers, the FunSeeker Collection ensures that every trip is a seamless blend of practicality and sophistication.
By introducing this collection, AirAsia Philippines continues its legacy of making travel not only accessible but also an extension of personal style. Through its strategic collaborations, the airline is setting new standards for how brands can evolve beyond their core services, ensuring that travelers enjoy an enhanced, fashionable, and convenient experience.
