Classic Characters Inc., creator of the Canadian, Lifestyle, and Modern Linen lines, and New Creation Manufacturing, a homegrown leader in baby, children’s, and ladies’ apparel, highlighted their proudly Filipino brands at their annual tradeshow entitled “Legacy and Dreams” held at the Sheraton Manila Hotel in Pasay City.
Now in its 17th year, the two-day event served as a platform to bring together more than sixty years of textile heritage, design innovation, and sustainable manufacturing. The showcase curated a diverse range of products for top institutional and commercial clients that included hotel groups, hospitals, retail chains, distributors, and e-commerce platforms. Guests explored an expansive portfolio of offerings, from luxurious hotel-grade linens, towels, and pillows to certified babywear, ladieswear, and even pet clothing. This wide variety of products reflected the versatility and high quality that positioned both Classic Characters Inc. and New Creation Manufacturing as trusted leaders in the Filipino textile industry.
Interactive Showcase for Clients and Partners
Through interactive booths, attendees experienced firsthand the craftsmanship and innovation behind the brands. Guests examined the weave of premium linens that highlighted durability and elegance, tested pillows designed for different types of sleepers, and explored institutional linens built to meet the demanding standards of hotels and hospitals. A dollhouse-inspired booth displayed germ-resistant babywear, showcasing the company’s dedication to child safety and comfort. Visitors also joined in eco-pledge Polaroid activities, affirming their commitment to safe and sustainable textiles.
“By combining six decades of textile craftsmanship with cutting-edge innovation and sustainable practices, we’re leading the way toward a more responsible, future-ready textile industry,” said Anil Daryanani, President of New Creation Manufacturing.
A Legacy of Quality, A Future Built on Sustainability
The roots of New Creation Manufacturing and Classic Characters Inc. trace back to 1959, when founder Hiro Asandas introduced world-class bed linens to Filipino homes. From those beginnings, Asandas steadily expanded the business. In the 1980s, the company launched the Hello Dolly babywear brand, which became a trusted name in infant clothing. Over the years, the company further diversified into ladieswear, petwear, and lifestyle textiles, ensuring a broad reach across different consumer needs.
Today, under the leadership of the second and third generations of the family, the companies continue to strengthen their presence in the Philippine institutional market. The Canadian Manufacturing division plays a major role by producing high-quality towels and pillows for leading hotels, hospitals, and other institutions nationwide. This expansion underscores their strong position within the Filipino textile industry.
“To sustain the legacy built by our founder, we must keep moving forward through innovation,” said Chand Daryanani, President of Classic Characters Inc. “We continue to invest in technology, enhance our production capabilities, and explore new sustainable solutions that meet the evolving needs of our clients while protecting the planet.”
Sustainability at the Core of Growth
In recent years, the group has significantly accelerated its transition toward sustainable manufacturing. Facilities have been upgraded to run on solar power, demonstrating a clear move toward renewable energy. The companies also launched eco-friendly collections made from Organic, Bamboo, and Tencel fabrics, catering to consumers who value both quality and environmental responsibility. Products also achieved OEKO-TEX® certification, guaranteeing that all items are tested safe from harmful substances, further strengthening customer trust.
The reintroduction of Hello Dolly’s Sanitized® babywear line underscores the group’s long-standing commitment to health and hygiene. This antimicrobial clothing line offers extra protection for infants, meeting the demands of parents who prioritize safety without compromising on comfort.
With heritage as its strong foundation and innovation as its driving force, New Creation Manufacturing and Classic Characters Inc. remain committed to their promise of quality you can trust. Their continuing focus on sustainability, product safety, and customer-driven innovation ensures they remain at the forefront of the Filipino textile industry.
Learn more at newcreation72.com and lifestylebycanadian.com.
