Mother’s Day is one of the most cherished and widely celebrated occasions in the Philippines. It is a time when families come together to honor and pay tribute to mothers for the invaluable roles they play in their lives. From managing the household to offering guidance and unwavering care, mothers are the backbone of every Filipino family, providing love and support no matter how old their children become.
This year, Ford Philippines joins the celebration with a touching initiative, a special video that beautifully captures the essence of motherhood and the bond between a mother and her daughter. The short film documents the daily routine of the pair, showcasing intimate moments both at home and during their commute in the dependable Ford Everest.
The video offers a glimpse into the everyday life of this mother-daughter duo, highlighting their connection and the little moments that bring them closer together. Whether it’s preparing for the day at home or navigating the busy streets on their way to school and work, the Ford Everest is shown as a reliable companion that ensures every journey is enjoyable, safe, and comfortable.
A particularly touching moment in the video occurs during one of their drives, when the daughter asks her mother a seemingly simple yet meaningful question: “Ma, what can’t you live without?” The mother’s heartfelt response inspires the daughter to write an essay that captures the true light and inspiration in her life, her mom. The essay becomes a moving tribute, reflecting the deep love, respect, and admiration that children often feel for their mothers but may not always express.
“This heartwarming video shows the ways we see our mothers’ role in our lives,” says Kat Kuan, marketing director of Ford Philippines. “We’re proud that during these precious moments between a mother and her daughter, the Ford Everest makes the journey enjoyable, safe, and comfortable. We hope that through our Mother’s Day video, we are able to reinforce the importance of shared experiences between mothers and their children while on the road, and how a reliable SUV like the Ford Everest can truly pave the way to celebrate these milestones.”
The Ford Everest takes center stage in this Mother’s Day tribute, underscoring its role not just as a vehicle but as a trusted partner in life’s everyday adventures. Known for its durability, safety features, and comfort, the Ford Everest proves to be an ideal companion for Filipino families, especially mothers who balance numerous responsibilities every day. Whether it’s the school run, grocery errands, or weekend family trips, the Everest helps make every journey smooth and worry-free.
Ford Philippines continues to demonstrate its commitment to creating meaningful connections with Filipino families through initiatives like this Mother’s Day campaign. By highlighting real-life moments and shared experiences, the brand reinforces its message that every drive is an opportunity to bond, reflect, and create memories that last a lifetime.
The special Mother’s Day video will go live on May 10, Saturday, on Ford Philippines’ official Facebook and YouTube channels. Viewers are invited to watch and be reminded of the importance of appreciating the mothers in their lives, not just on Mother’s Day but every day.
For those interested in learning more about the Ford Everest and how it can be part of their own family journeys, they can visit www.ford.com.ph/showroom/suvs/ford-everest/.
As Mother’s Day approaches, Ford Philippines encourages everyone to reflect on the invaluable role of mothers and to take the time to celebrate them, not just with grand gestures but with meaningful, everyday moments that show love, gratitude, and appreciation.
