G-SHOCK Philippines has introduced the GBM-2100, the newest addition to its iconic octagonal series, alongside actor and rising star Will Ashley as its latest brand ambassador. The partnership signals a new chapter for the brand, one that blends metal craftsmanship, advanced technology, and G-SHOCK’s trademark toughness into a refined timepiece.
A Bold Launch at SM North EDSA
The launch took place during the G-SHOCK Roadshow at SM North EDSA, where fans got their first look at the GBM-2100. The event showcased the brand’s latest metal-clad design, offering attendees a close-up experience with the new model. Ten lucky fans who purchased the GBM-2100 enjoyed an exclusive meet-and-greet with Will Ashley, which included group photos and personal interactions. The event strengthened the connection between the young actor, his supporters, and G-SHOCK’s legacy of durability and style.
Will Ashley expressed his admiration for the brand, saying, “G-SHOCK has always represented individuality and strength — traits I try to live by every day. The GBM-2100 feels powerful but refined. It’s something you can wear every day and still make a statement.” His statement reflects the timepiece’s spirit — dependable, stylish, and designed for individuals who value both toughness and sophistication.
The GBM-2100: Classic Shape, Modern Edge
The G-SHOCK GBM-2100 continues the heritage of the popular 2100 series while adding a modern, metal-clad twist. Its design combines functionality with elegance, maintaining the familiar octagonal form that fans love while enhancing it with a stainless-steel bezel and a glass fiber–reinforced resin inner case. This pairing ensures the watch remains lightweight, resilient, and versatile enough for both casual and formal wear.
The GBM-2100 is powered by G-SHOCK’s Tough Solar technology, ensuring consistent power without frequent charging. It also supports Bluetooth® Smartphone Link, allowing users to connect to the G-SHOCK app for automatic time adjustment, world time synchronization, reminder settings, and activity tracking. The “Find My Phone” feature adds an extra layer of convenience, making it a reliable companion for daily life.
The high-contrast dial features a grid texture with metallic accents that enhance legibility. Super Illuminator LED lights ensure clarity even in low-light conditions. G-SHOCK’s use of bio-based resin for key components reinforces its commitment to sustainability, showing that durability and environmental responsibility can go hand in hand.
With its shock-resistant structure and 200M water resistance, the GBM-2100 delivers the toughness expected from the brand. Additional features include a stopwatch, countdown timer, daily alarms, and world-time functionality that covers 300 cities. The GBM-2100 caters to active individuals who demand reliability and style in every setting.
Will Ashley: A New Face of G-SHOCK Toughness
Will Ashley represents the next generation of G-SHOCK wearers — confident, creative, and authentic. As one of the Philippines’ most promising young actors, he reflects the same qualities that define the GBM-2100: strength, precision, and timeless appeal. His collaboration with G-SHOCK captures the essence of modern toughness, appealing to a younger audience that values individuality and resilience.
The partnership underscores G-SHOCK’s ongoing mission to align with personalities who embody its core philosophy. Through Will Ashley, the brand continues to connect with a new generation that sees toughness not just as strength, but as a lifestyle.
Availability and Where to Buy
The G-SHOCK GBM-2100 is now available at all G-SHOCK boutiques, authorized distributors, and through the official G-SHOCK Philippines online store. Fans can explore the full collection and learn more about the brand’s innovations through its digital platforms.
To stay updated on new collections, collaborations, and upcoming events, follow @gshockph on Instagram, Facebook, and TikTok, or visit gshock.casio.com/ph.
With the GBM-2100, G-SHOCK redefines toughness for the modern era, combining metal craftsmanship, smart functionality, and sustainability in one striking design. The collaboration with Will Ashley reflects this evolution, marking a milestone that blends youth, innovation, and the enduring strength that G-SHOCK stands for.
