PUMA gathered the Philippine running community for the 2026 PUMA Philippine Half Marathon Series kickoff event, officially unveiling the new “Deviate Route” in Bridgetowne. The launch featured a special 5K community run designed to introduce runners to a newly optimized running track built for both performance and accessibility.
The “Deviate Route” is positioned as a dedicated running course that will be open for an entire month. It is also integrated into an official Strava route challenge, allowing runners to log their mileage, track progress, and compete with other participants in the running community. Throughout the month, runners can visit Bridgetowne to experience the course at their own pace while participating in the digital challenge.
Runners from across the city, including members of the PUMA Nitro Run Club, took part in the exclusive launch activity. Participants had the opportunity to test the all-new Deviate NITRO™ 4 while engaging with fellow runners. The community event also encouraged knowledge-sharing, with attendees exchanging training tips and discussing running experiences. Many highlighted the comfort and responsiveness of PUMA’s latest performance footwear during the run.
The event reflects the broader vision of the 2026 PH Half Marathon Series kickoff, which aims to expand competitive and community running experiences across the Philippines. The series will reach runners nationwide, spanning Luzon, Visayas, and Mindanao, with official race legs scheduled in Manila, Clark, Iloilo, Cebu, Davao, and Cagayan de Oro.
Experience Responsive Bounce with the Deviate NITRO™ 4
The launch also spotlighted the performance features of the Deviate NITRO™ 4, which is designed to deliver a balance of comfort, propulsion, and endurance support. The shoe combines the soft cushioning of nitrogen-injected NITROFOAM™ with the energy return of a carbon PWRPLATE, creating a responsive running experience suitable for different types of runners.
The Deviate NITRO™ 4, priced at PHP 10,500, is engineered to reduce leg fatigue while enhancing forward momentum. Its design supports runners by delivering consistent energy return throughout each stride, making it suitable for both casual joggers and more competitive athletes.
By improving stride efficiency and reducing strain during longer runs, the shoe aims to help runners maintain performance across various distances. Whether training for a first half marathon or targeting a podium finish, the Deviate NITRO™ 4 is positioned as a versatile option for improving race-day performance.
A Nationwide Celebration of the Running Community
The PUMA Philippine Half Marathon Series, organized in partnership with RUNRIO, is presented as more than a competitive race series. It is designed as a nationwide celebration of the Philippines’ running culture, diverse landscapes, and active community of athletes.
Each race leg is designed to offer a distinct running experience, with routes that highlight different terrains and local environments. Participants will encounter a variety of courses, including mountainous regions, coastal roads, and urban cityscapes, depending on the host location.
The full 2026 race schedule includes:
- Leg 1: Iloilo – July 12, 2026
- Leg 2: Davao – July 19, 2026
- Leg 3: Cebu – August 2, 2026
- Leg 4: Clark – August 23, 2026
- Leg 5: Cagayan de Oro – September 6, 2026
- Leg 6: Manila – October 11, 2026
Runners who complete all six race legs will receive the exclusive All-City Finisher Medal, continuing a tradition that rewards endurance and consistency across the entire series.
Beyond the races themselves, each event will also feature post-race celebrations highlighting local culture. These include regional cuisine, music performances, and arts showcases, creating a festival-like atmosphere that extends beyond the finish line.
From the First 5K to the Finish Line, We Run Together
The campaign emphasizes inclusivity across all levels of runners, from beginners completing their first 5K to seasoned athletes training for long-distance endurance events. The introduction of the Deviate Route in Bridgetowne, along with the availability of structured training through Strava, is designed to support runners in building consistency and improving performance over time.
By combining community events, digital tracking tools, and performance footwear innovation, PUMA encourages runners to pursue new personal goals throughout the year. The initiative reflects a growing running culture in the Philippines, where community-driven fitness experiences continue to gain momentum.
With nationwide race destinations, structured training opportunities, and advanced footwear technology, the 2026 PH Half Marathon Series positions itself as one of the most comprehensive running events in the country.
Runners interested in participating are encouraged to register for the 2026 PH Half Marathon Series through PUMA Philippines’ official website and its social media platforms on Facebook, Instagram, and TikTok for updates and event details.
