Samsung Partners with PLDT, Versatech to Usher in a New Era of Immersive Displays

Samsung continues to lead the display market with its innovative technologies that advance image quality.

By Iconic MNL
4 Min Read
Samsung Partners with PLDT Versatech to Usher in a New Era of Immersive Displays

Samsung continues to lead the display market with its innovative technologies that advance image quality. Its OLED displays, for example, give deep blacks, clean whites, and full shades of brilliant colors for life-like images. This is further enhanced by 4K upscaling, which uses an AI-powered processor that analyzes images and automatically increases the quality for jaw-dropping quality.

Samsung has partnered with PLDT and Versatech as part of its goal to redefine the display experience in the enterprise space. The partnership gives customers an unparalleled level of visual experience by integrating Samsung’s state-of-the-art display solutions with the advanced technological infrastructure of PLDT and the innovative prowess of Versatech.

“Samsung takes pride in providing powerful display solutions that transform businesses. Our partnership with PLDT and Versatech allows enterprises to experience the transformative impact of Samsung’s innovative technology first-hand, and understand how it could help them become more impactful and efficient. Through this collaboration, our display solutions now have the opportunity to reach an even wider audience,” says Min Su Chu, President of Samsung Electronics Philippines Corporation (SEPCO). 

Samsung Display Solutions at PLDT VITRO Sta. Rosa

Samsung’s collaboration with PLDT is part of the latter’s upcoming VITRO data center in Santa Rosa, Laguna. PLDT’s network is the Philippines’ premier information and communications technology service provider and offers managed, hybrid, and end-to-end solutions for virtual computing and storage resources.

The techmaker will provide its cutting-edge display technology at PLDT’s 11th and largest hyperscale data center facility, to refine its customer experience for top enterprises in the Philippines and abroad.

A handover ceremony was held in October 2023, attended by leaders from both Samsung and ePLDT. They include SEPCO President Min Su Chu, Display Solutions business manager Seokwoo Kim, Head of Display Solutions Jasmel Lacosta, ePLDT’s President and CEO Victor S. Genuino, Chief Data Center Officer Gary F. Ignacio and Assistant vice president and head of Business Development and Innovations Orvin V. Reyes. 

The first Samsung Display Solutions Center, in Partnership with Versatech

Samsung’s partnership with Versatech is for the tech maker’s first-ever Display Solutions Experience Center, or the 7AV Experience Center, in Pasig City. The space showcases Samsung’s innovative displays, like The Samsung Kiosk and The Wall (All-in-One), which made its debut in the Philippines this year.

Samsung’s 7AV Experience Center is divided into different sections, where enterprises can see first-hand how they can seamlessly integrate the brand’s professional displays in different settings, such as command centers, boardrooms, lobbies, and restaurants. Guests may also test a range of Samsung’s display innovations to find the best solution for their businesses.

A launch was held on November 30, 2023, to inaugurate the new Display Solutions Center, with Min Su Chu and Stephen Yu, Versatech International’s president, in attendance along with Samsung’s Display Solutions Team and the internal working teams of Versatech.

For more information on how Samsung’s full suite of products can help power your business, visit

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