Valuing Valuable Employees: The Cebuana Lhuillier Way

Cebuana Lhuillier has changed many people’s lives through the many products and services they offer.

By Iconic MNL
8 Min Read
Valuing Valuable Employees The Cebuana Lhuillier Way

Cebuana Lhuillier has changed many people’s lives through the many products and services they offer. From a humble pawnshop to being one of the biggest microfinance companies in the Philippines, Cebuana Lhuillier has become synonymous with the words trust and reliability as it continues to financially empower Filipinos across the nation.

But in no place has the impact of Cebuana Lhuillier been more felt than within the confines of the company, where many of their employees have stayed for years and, in some instances, decades. And throughout their decades of service, they are grateful to Cebuana Lhuillier, who inspired their growth by imparting new knowledge and skills, applauding and giving them recognition, and showing that they are valued and cared for like a true family.

Recognition and Promotions

Ricardo Cruz has been with the company for more than 35 years and has been a dedicated Area Head since 1998. Before his journey in Cebuana Lhuillier, Rey completed a degree in Business Administration with a Major in Management, and started his professional journey as a filing clerk. But fate led him to Cebuana Lhuillier, where his mother worked as a building caretaker for Agencia Cebuana. After passing the exams, Rey worked as a humble messenger and janitor at Agencia Cebuana Baclaran Branch. Among the many memories, Rey cherishes two significant milestones: he was appointed as an Area Head back in 1998 and won the highly coveted Best Area of the Year award. These moments of recognition and achievement fueled his motivation and inspired him to work hard for over three decades.

“I am incredibly proud, grateful, and privileged to have been a part of this company for over 35 years. The most rewarding aspect of working at Cebuana has definitely been the continuous learning and personal growth I’ve experienced, which I’ve also had the privilege to share with my fellow Ka-Cebuanas. And I’m thankful to be part of this family. Because of Cebuana Lhuillier, I’m able to provide a comfortable life for my family,” said Cruz.

Marilyn Valencia, a dedicated member of the company for more than 35 years, holds a remarkable background. She is the Area Head for Region 1A, and her journey as a Ka-Cebuana has been filled with numerous achievements and significant milestones. During her tenure with Cebuana Lhuillier, she managed to earn 21 units in education and became a licensed teacher. Not stopping there, she also pursued and successfully completed her Master’s in Business Administration at UE Manila, all while dedicating herself to the organization.

In addition to her educational achievements, Marilyn’s dedication has led her to be appointed as one of the first Area Heads in 1996. In this role, she took on the responsibility of overseeing branches in the entire Northern provinces, CAMANAVA, and parts of Manila and Pasay City. This included the rare opportunity to spearhead the opening of over 100 branches, a significant contribution to local employment and the training of new branch personnel.

An Advocate for Continuous Learning

Grace Ferolino, Business and Client Relations Manager of Region 4A, graduated with a Bachelor of Science in Civil Engineering. While she had various previous career opportunities, Ferolino eventually found a home in Cebuana Lhuillier and has been with the company for over 30 years. Among her countless experiences within Cebuana, Grace cherishes the memory of being selected for intensive diamond training at Gemlab and having the privilege to undergo Area Manager’s training. For her fellow employees aspiring for longevity in the company, Grace emphasizes the importance of loving one’s work and serving it with utmost honesty; treating the business as one’s own; and mastering financial management to eliminate unnecessary debt.

Aurora Genilo, Business and Client Relations Manager of Region 1A, is another exemplary employee who has dedicated over 30 years of her life to serving Cebuana Lhuillier. A graduate of BS Commerce Accounting, she holds her days as cluster leader and her involvement with the esteemed manning team closest to her heart. These roles, according to her, allowed her to nurture her leadership skills and actively contribute to the growth and success of the company. By working hard, she was able to ensure the education of her three children, one of whom has etched their own path within the company.

“My journey of 30 years with Cebuana Lhuillier has been a transformative one. Not only did it enable me to provide for my own family, but it also provided me with numerous opportunities to develop my skills and advance in my career. I’m profoundly grateful for the continuous opportunities that Cebuana Lhuillier extends to all of its employees, including me,” expressed Genilo.

Region 5’s Business and Client Relations Manager, Imelda Quidato, has been with Cebuana Lhuillier for more than 30 years. With a Bachelor’s degree in Nursing, she first ventured into the world of sales as a promodiser before becoming a part of the Cebuana Lhuillier family. When asked about the best part of working for Cebuana, Imelda cited the skills she acquired in appraising and attending enriching training programs, which played a pivotal role in molding her both personally and professionally.

An Open and Compassionate Heart

Armed with a degree in Aircraft Technology, Abelardo Aquino Jr. took a leap of faith and applied for a job at Cebuana Lhuillier over 30 years ago. As the Area Head of Region 3, he reveals that the best part about working for Cebuana is the opportunity to interact with diverse individuals and tackle challenging situations head-on. He emphasized the significance of maintaining a positive mindset and embracing a “can-do” attitude. With determination and perseverance, one can overcome any obstacle and forge a lasting and fulfilling career at Cebuana Lhuillier.

At Cebuana Lhuillier, employee appreciation is a top priority. The company demonstrates this commitment through comprehensive training programs, fostering a healthy company culture, and recognizing and celebrating exceptional employee contributions. This culture of appreciation, value, and nurturing is what sets Cebuana Lhuillier apart.

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