Kultura, a brand celebrated for its dedication to Filipino culture, has unveiled its latest collaboration, the ‘Natural Heritage’ Collection. Partnering with creative brand DOJU and Warner Bros. Discovery Global Consumer Products, Kultura introduces an exclusive line that pays homage to the Philippines’ vibrant wildlife. This new collection captures the essence of the country’s rich natural heritage through an array of beautifully designed products inspired by iconic animals such as the Agila (Philippine Eagle), Butanding (Whale Shark), Kalabaw (Carabao), and Pawikan (Sea Turtle).
The ‘Natural Heritage’ Collection features a wide variety of practical and stylish items, each adorned with vibrant designs that reflect the beauty of these beloved creatures. The lineup includes tote bags, pouches, bamboo fiber cups, shot glasses, mugs, magnets, keychains, and hand fans, offering something for every taste and need. Each product is available in three distinct design variations, ensuring a versatile selection that caters to different styles and preferences.
At the heart of the collection is a commitment to showcasing the Philippines’ rich biodiversity. The Agila, known as the Philippine Eagle, stands as a symbol of strength and resilience. The Butanding, or Whale Shark, represents the gentle giants of Philippine waters. The Kalabaw, or Carabao, embodies the hardworking spirit of the Filipino people, while the Pawikan, or Sea Turtle, highlights the importance of marine conservation. Together, these animals underscore the significance of protecting and celebrating the country’s unique ecosystem.



This collaboration goes beyond creating meaningful and functional products; it aims to foster a deeper connection between individuals and the beauty of Filipino culture. Each item in the ‘Natural Heritage’ Collection is more than just a practical tool—it is a functional work of art. Thoughtfully designed, these products serve as both useful everyday items and striking displays that reflect the natural wonders of the Philippines.
The partnership between Kultura, DOJU, and Warner Bros. Discovery Global Consumer Products reflects a shared vision of promoting Filipino heritage and sustainability. By integrating designs inspired by iconic wildlife, the collection not only raises awareness of the country’s rich biodiversity but also encourages pride in the natural treasures that define the Philippines. Through this unique collaboration, Kultura continues to uphold its mission of celebrating Filipino culture and creativity.
Available exclusively at Kultura stores nationwide, the ‘Natural Heritage’ Collection provides an opportunity for Filipinos and enthusiasts of Filipino culture to own a piece of the Philippines—a tangible reminder of home and heritage. Each product serves as a testament to the beauty and importance of the country’s natural environment, making it a meaningful addition to anyone’s collection.
The launch of this collection marks another milestone for Kultura in its ongoing efforts to champion Filipino artistry and tradition. With its emphasis on the wonders of Philippine wildlife, the ‘Natural Heritage’ Collection invites everyone to celebrate and preserve the rich biodiversity that makes the Philippines truly unique. Whether for personal use or as a gift, the collection offers a meaningful way to support and showcase Filipino culture and natural heritage.
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