TikTok, today announced the top 30 finalists from the Philippines that will compete in the regional round of TikTok All-Star Southeast Asia 2019. The region-wide All-Star talent competition aims to discover and incubate new creators in Southeast Asia as study reveals the importance of cultivating creativity.
For a full list of the top 30 finalists that will go on to compete against 150 other creators in Southeast Asia, please see here.
Users’ response to this inaugural competition has been overwhelmingly positive with TikTok receiving more than 302K submissions from across the region resulting in a total of half a billion views.
Based on a study conducted with YouGov, an international research and data analytics group, 79% of respondents from the Philippines agree creativity is important today with 80% believing it will be even more important in the future. The large majority 76% of respondents from the Philippines also believe that the creative industry contributes significantly to the nation’s economic growth. One example of this is the fame of Rico Blanco amongst the Filipino fans. By partnering with Rico Blanco, TikTok hopes to elevate the competition and excite the next generation of content creators.
By offering a home for creative expression with its easy-to-use video capturing and editing tools, TikTok is the perfect fit for budding talents seeking to showcase their ideas through short-form videos. In fact, study finds that Filipinos noted drawing/illustrating (73%), cooking (70%), and dancing (62%) as the top three content formats preferred by respondent in the Philippines to express creativity.
“TikTok aims to provide a platform for creativity to flourish, and with the support of celebrity judges like Rico Blanco, TikTok All-Star Southeast Asia is a perfect reflection of that commitment,” said John Castro, User and Content Operations Manager, TikTok Philippines. “We’re extremely proud to recognize these 30 homegrown talented creators representing the Philippines in the next phase of this competition. We look forward to watching the impact these 30 make in their communities and across the region for years to come.”
From 21 – 25 November, these top finalists will compete by uploading a second round of videos that showcase their creative talent. TikTok’s celebrity judges including the likes Ngo Kien Huy (Singer/Actor), WOODY (TV Host/Social Influencer), ANJI (Singer/Content Creator), Elizabeth Tan (Singer/Actress), Rico Blanco (Singer/Songwriter) and RRILEY (Singer/Artist) will choose who wins the Jury Award, while six candidates for each category move onto the final awards where public voting commences from 28 to 30 November.
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