Game of Thrones Inspired Whisky Is Coming: White Walker Johnnie Walker Hits Shelves On December 10
Send a raven – Scotch is about to enter the realm. In collaboration with HBO® and Game of Thrones, Johnnie Walker, the world’s #1 premium Scotch whisky, has unveiled White Walker by Johnnie Walker. This limited-edition Scotch Whisky is inspired by the most enigmatic characters of the hit show – the White Walkers – and is here for fans to enjoy as anticipation build towards the final season.
Known by their icy blue eyes and led by the Night King, the undead army of White Walkers have emerged from the Frozen North with a limited-edition whisky that evokes their icy world. Created by whisky specialist George Harper alongside the small team of expert blenders at Johnnie Walker, this innovative whisky is best served directly from the freezer at 1.5 degrees and develops layers of flavour as it warms to room temperature.
“At the core of the Johnnie Walker brand is the drive to continuously push the envelope in creating new blends for our consumers to enjoy – and we are excited to unveil one of the biggest and most exciting one yet,” shares Cesar Gangoso, Marketing Director of Diageo Philippines. “White Walker by Johnnie Walker was created in celebration of the eighth and final season of the series, and is the perfect gift for Game of Thrones fans, or anyone who appreciates great Scotch whisky.”
From the bottle to the blend, White Walker by Johnnie Walker draws inspiration from the winters North of the Wall. The bottle’s icy white and blue design is the perfect backdrop for the iconic Johnnie Walker Striding Man now fashioned in armor to fit in among the ranks of the Night King’s forces. Plus, utilizing temperature-sensitive ink technology, fans will be reminded that “Winter is Here” from an unexpected icy reveal on the bottle when frozen.
It’s a great, easy-drinking whisky featuring notes of caramelized sugar and vanilla and fresh red berries with a touch of orchard fruit – creating a polished, sweet taste with a fruity twist. It features Single Malts from Cardhu and Clynelish, two of Scotland’s northernmost distilleries which have endured long, Scottish winters that are not dissimilar to the long periods endured by those who have ventured north of the wall.
Breaking the long anticipation on the limited-edition blend’s release, Johnnie Walker revealed White Walker by Johnnie Walker last December 6. Winter has come in what used to be the quaint and cozy Run Rabbit Run in Poblacion, Makati, completely transforming the cocktail hub into a wintry blue cavern, drawing references from the ice and wood elements of the Frozen North. This set the backdrop for a dramatic reveal led by newly-minted Johnnie Walker Brand Ambassador Nico Bolzico.
“As a fan of the Series I’m personally very excited for the release of White Walker by Johnnie Walker – I’m sure all the GOT and Johnnie Walker fans are too,” shares Nico. “It will definitely be a fun way to stay in touch with Game of Thrones as people wait for Season 8.”
White Walker by Johnnie Walker will be available until supplies last starting December 10 for PHP 1,299.00 at www.spiritsbyjohnnie.com and all leading supermarkets nationwide. For more information, check out JohnnieWalkerPhilippines on Facebook and @johnniewalkerph on Instagram.
About Johnnie Walker:
Johnnie Walker is the world’s number one Scotch Whisky brand (IWSR), enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavour and quality above else.
Today’s range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for over 18 million cases sold annually (IWSR, 2017), making Johnnie Walker the most popular Scotch Whisky brand in the world.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
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About HBO Licensing & Retail
HBO Licensing & Retail, a division of Home Box Office, Inc., partners with best-in-class licensees around the world to give HBO’s global audience new and exciting ways to engage with their favorite shows. The division leverages iconic, award-winning HBO programs such as Game of Thrones, VEEP, Sex and the City, Silicon Valley, Insecure, The Sopranos, Big Little Lies, True Blood and more to create officially licensed consumer products, innovative merchandise programs, retail activations and live immersive experiences. HBO Licensing & Retail works across a broad range of product categories, including collectibles, apparel, publishing, live branded experiences, digital gaming, fashion and beauty collaborations, luxury accessories, and beyond. Officially licensed HBO merchandise can be purchased in retail stores around the world, online in the US at http://store.hbo.com, and at the groundbreaking HBO retail hub, the HBO Shop®, located at 42nd and 6th Avenue in New York City.
